Link Acquisition & Digital PR Specialist (Remote)

OFF-PAGE SEO & LINK BUILDING SPECIALIST
100% REMOTE | FULL-TIME | BUILD LINKS THAT ACTUALLY MATTER

Don’t just build backlinks. Build authority.

Penji is looking for an experienced Off-Page SEO & Link Building Specialist who knows that one relevant, high-quality backlink can be more valuable than hundreds of low-quality links.
We’re not looking for someone who simply sends thousands of generic email s.

We want a strategic link builder who can turn:
Research → Outreach → Relationships → Quality Placements → SEO Growth
If you know how to find valuable opportunities, build genuine publisher relationships, and earn backlinks that move the needle—we want to hear from you.

YOUR MISSION
Your goal is not to build thousands of backlinks.
Your goal is to build the RIGHT backlinks from the RIGHT websites.
You’ll help strengthen Penji’s backlink profile by acquiring links from websites with:
Strong domain authority
Relevant topical focus
Genuine organic traffic
Editorial credibility
Strong contextual relevance
Real SEO value
Your work should contribute to authority, rankings, visibility, and measurable organic growth.

WHAT YOU’LL DO
BUILD HIGH-QUALITY BACKLINKS
Identify, qualify, and acquire valuable backlink opportunities across industries such as:

• SaaS
• Marketing
• Design
• Technology
• Startups
• Business
• Digital Marketing

You’ll evaluate websites based on more than just a DR score.
We care about:
Relevance | Organic Traffic | Topical Authority | Editorial Quality | Placement | Anchor Text | Overall SEO Value

RUN SMART OUTREACH CAMPAIGNS
Create personalized outreach campaigns that:

• Generate genuine responses
• Start meaningful conversations
• Build relationships with publishers and website owners
• Secure relevant editorial placements
• Create consistent backlink opportunities
• Develop long-term publisher relationships

No spam.
No copy-paste blasts.
No mass outreach just to hit a number.

PROMOTE LINK-WORTHY CONTENT
Work closely with our Creative and Marketing teams to promote:

• Infographics
• Original research
• Data-driven content
• Visual assets
• Guest posts
• Industry resources
• Creative link-building campaigns

Your job is to identify who would genuinely want to reference our content—and why they should.

CONDUCT COMPETITIVE BACKLINK RESEARCH
Use SEO tools to:

• Analyze competitor backlink profiles
• Identify backlink gaps
• Discover new link opportunities
• Find relevant publishers
• Evaluate backlink quality
• Identify valuable referring domains
• Develop strategies to strengthen Penji’s backlink profile

WHAT WE’RE LOOKING FOR
REQUIRED QUALIFICATIONS
You should have:

• Proven experience in Off-Page SEO, Link Building, or Digital PR
• Demonstrated success acquiring high-quality backlinks
• Experience securing backlinks from DR50+ websites is highly preferred
• Strong understanding of White Hat SEO
• Good understanding of Google’s link quality principles
• Excellent written English communication skills
• Strong research and prospecting abilities
• Experience communicating with website owners, editors, bloggers, publishers, or journalists
• Strong organizational and time-management skills
• Persistence, initiative, and a results-driven mindset

TOOLS & PLATFORMS
Experience with these tools is a strong advantage:

• Ahrefs
• SEMrush
• Hunter
• BuzzStream
• Pitchbox
• Other SEO, prospecting, and outreach platforms

KNOWING AHREFS IS NOT ENOUGH.
We want someone who understands WHY a backlink is valuable.
You should be able to evaluate:
Relevance
Organic Traffic
Topical Authority
Editorial Quality
Link Placement
Anchor Text
Link Type
Overall SEO Value

BONUS IF YOU HAVE EXPERIENCE WITH

• SaaS, technology, startup, or design industries
• Digital PR
• Journalist outreach
• Guest posting
• Niche edits
• Resource link building
• Topical authority
• Entity-based SEO
• Creative link-building campaigns
• Data-driven link acquisition
• Building publisher relationships from scratch

THIS IS NOT A MASS-OUTREACH JOB
If your strategy is:
“Send 10,000 email s and hope something sticks.”
This probably isn’t the role for you.
We’re looking for someone who can:
Find better opportunities.
Write outreach people actually want to answer.
Build relationships that last.
Earn backlinks that matter.
Turn off-page SEO into measurable growth.

QUALITY OVER QUANTITY.
STRATEGY OVER SPAM.
RELATIONSHIPS OVER TRANSACTIONS.
RESULTS OVER VANITY METRICS.

WHY JOIN PENJI?
At Penji, you’ll have the opportunity to:
Work 100% remotely
Work with a global brand
Build long-term career opportunities
Collaborate with an experienced Creative & Marketing Team
Gain exposure to modern SEO, Content Marketing & Digital PR strategies
Work in a supportive, collaborative, and results-driven remote environment

SHOW US WHAT YOU’VE BUILT
Don’t just tell us you’re good at link building. Show us.
Your portfolio should include actual backlinks you’ve acquired whenever possible.
For each backlink, provide:

• Target URL
• Source URL
• Domain Rating (DR)
• Link Type — Guest Post, Niche Edit, Resource Link, Editorial Link, etc.
• Anchor Text Used
• DoFollow / NoFollow
• Paid or Free Placement
• Brief explanation of your outreach strategy, if applicable

CASE STUDIES ARE HIGHLY ENCOURAGED.
If you helped improve:

• Rankings
• Organic traffic
• Referring domains
• Domain authority
• Overall SEO performance

Show us the results.
Tell us:
What was the challenge?
What strategy did you use?
What links did you earn?
What results did you achieve?

HOW TO APPLY
STEP 1 — COMPLETE THE APPLICATION FORM
Penji Application Form: ----------

STEP 2 — SUBMIT YOUR LINK-BUILDING PORTFOLIO
Actual backlink examples are strongly preferred over generic SEO portfolios.
If you’ve earned high-quality links, show us the links.
If you’ve built successful outreach campaigns, show us the results.
If you’ve developed publisher relationships from scratch, tell us how.

READY TO BUILD LINKS THAT MATTER?
We’re not looking for someone who simply builds backlinks.
We’re looking for someone who knows how to build authority.
Find better opportunities.
Build stronger relationships.
Earn better links.
Drive real SEO growth.

JOIN PENJI.
BUILD AUTHORITY THAT LASTS.