Senior Amazon PPC Specialist | Full time | Remote | Long term

You have been running Amazon PPC long enough that we do not need to explain search term reports, bulk files or tools like Perpetua. You use them every week. You have also built AI into your work to clean data, check changes and find patterns faster.

You know when PPC is not the problem. Poor stock, weak reviews, the wrong price or a bad listing can limit what any campaign achieves. Sounds like your kind of job? Read on.

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About Brightways

Brightways is a marketplace agency based in Rotterdam, the Netherlands. We manage Amazon and ---------- for established and ambitious brands. We take responsibility for advertising, content, listings and reporting.

On Amazon, we work across all marketplaces. On ---------- , we mainly manage advertising for Dutch and Belgian brands.

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What you will do

You are responsible for Amazon and ---------- advertising across a set of client accounts. You do this within fixed client teams led by a Marketplace Manager.

Paid advertising and AI

Your main responsibility is improving advertising performance. At the same time, you help us make the work faster, smarter and more consistent with AI.

• Building and restructuring Sponsored Products, Sponsored Brands and Sponsored Display campaigns
• Managing advertising campaigns on ----------
• Researching keywords, products and ASIN targets
• Mining search terms and adding negative keywords
• Managing bids and budgets against ACoS and TACoS targets
• Reviewing weekly and monthly performance
• Using AI to clean data, find patterns and speed up campaign analysis
• Improving existing AI workflows and testing better ways to complete recurring work
• Turning repeatable decisions into clear rules for our internal tools
• Checking AI output before using it to make campaign decisions
• Explaining what changed, why it changed and what should happen next

Your role in the client team

Advertising does not operate on its own. You share what you see with the rest of the team and help connect campaign performance to the wider account.

• Spotting when price, stock, reviews or listing quality are limiting results
• Sharing clear findings and recommendations with the Marketplace Manager
• Working with Operations, Design and Brand to improve the parts affecting advertising performance
• Following through on agreed actions and checking whether they improve sales, margin or efficiency

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Amazon is only part of the job

---------- works differently from Amazon. It offers less targeting control, fewer keyword tools and different campaign rules. You will spend real time working on ---------- , not fifteen minutes on a Friday afternoon.

Experience with ---------- is not required. It is rare outside the Netherlands, so we can teach you the platform. You do need to want to learn it properly.

If you only want to work on Amazon, this job will not suit you.

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What you need

Three things are non negotiable.

1. Real Amazon advertising experience
You have at least three years of hands on Amazon PPC experience. Amazon advertising has been a main part of your work. You know Seller Central and the Amazon Ads console from regular use, not from watching a course.

You currently manage, or have managed, at least $10,000 in monthly advertising spend across accounts.

2. Strong spreadsheet skills
You can build your own analysis in Excel or Google Sheets. You understand pivot tables and lookups. You can clean a messy export and find the number that does not make sense.

3. Daily experience with AI
You already use AI as part of your normal work. We use Claude and build our own AI workflows. You do not need to be an AI expert.

You should understand where AI saves time, where it improves your analysis and where you still need to check the answer yourself. Using AI only to rewrite an email is not enough.

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What else we expect

• You work with Helium 10 or a comparable tool
• You can read a search term report and d ---------- what action to take
• You can explain advertising decisions in clear written English
• You can work independently without waiting for detailed instructions
• You take responsibility for the results of your accounts
• You have reliable internet and a professional setup at home

Comparable tools include Perpetua, Sellerboard and Data Dive.

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Useful, but not required

• ---------- advertising experience
• Experience with European Amazon accounts
• Experience with Kaufland or Zalando
• Knowledge of European reporting requirements
• SQL or automated reporting experience
• Experience documenting processes for colleagues

You do not need to tick every box. The three main requirements above do need to be there.

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What you get

• Your own accounts from the first month
• Real responsibility for advertising decisions
• Direct contact with the owner
• A long term position
• Tools that reduce repetitive manual work
• Room to improve how we manage and automate advertising

We want people who understand the numbers, make a decision and explain it clearly.

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How to apply

Skip the generic cover letter. We read your answers before we read your CV. Send us these four things.

1. Your CV
Show us your Amazon advertising experience, the accounts you worked on and the responsibility you had.

2. A short video
Record a video of two to three minutes. A phone camera is fine. Start with: “Hi team Brightways.”

Then tell us:

• Who you are
• Which accounts you manage now
• The total monthly advertising spend you manage
• Which campaign you are most proud of
• What you did and why it worked

We are not judging your camera or editing skills. We want to hear how you think and communicate.

3. Your campaign analysis
Answer this question in about five sentences:

A campaign has been running at 42% ACoS for three weeks. The target is 20%. What are the first three things you check, and in what order?

Do not explain everything you know about ACoS. Show us how you approach the situation.

4. How you use AI to work smarter and more effective
You can also include a screenshot of a real prompt or conversation. That tells us more than a list of AI tools.

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Applications without the video and answers to questions three and four will not be reviewed.