Social Media & Meta Ads Strategist (Multi-Business – Appointment-Focused)

Virtual Digital Marketing & Administrative Assistant (Full-Time)

Salary: upto AUD $1,500 per month
Hours: Full-time, Monday to Saturday (Australian business hours, AEST)

About Us

We are an Australian group running three businesses: LLC Cosmetic Laser Clinics (a medical aesthetics group with clinics in Brisbane and the Gold Coast), Daintree Consulting, and Humanly AI. We're looking for a reliable, proactive virtual assistant to support our digital marketing and day-to-day administration across all three businesses.

Key Responsibilities

1. Digital Marketing:

• Set up, manage and optimise Meta (Facebook and Instagram) ad campaigns for all three businesses.
• Research strategies to improve ad approval rates and reach, particularly for medical aesthetics and cosmetic treatment ads, which are subject to Meta's advertising restrictions.
• Monitor ad performance daily, adjust targeting and budgets, and run split tests to improve results.
• Respond to comments, messages and leads coming through Meta ads and social media.
• Build, send and manage email marketing campaigns, including audience segmentation and automation setup.
• Manage campaigns, funnels, workflows and CRM pipelines in GoHighLevel.
• Create landing pages, lead magnets and social media graphics in line with each business's brand identity.
• Maintain and update social media content and engagement strategies.
• Create AI video content using HeyGen (training provided).
• Research and implement growth strategies to expand our audience for each business.
• Report weekly on campaign performance, leads, cost per lead and key metrics.

2. Administrative Support:

• Answer and manage inbound phone calls Monday to Saturday in a professional, friendly manner.
• Take messages, book and manage client appointments, and respond to enquiries.
• Manage email s and follow up on leads and client requests.
• Handle data entry and uploads to GoHighLevel, our websites and other business systems.
• Process and organise lead and client data and keep CRM records accurate and up to date.
• Order and track clinic stock and supplies, and follow up with suppliers.
• Maintain spreadsheets, records and reports for management.
• Provide general admin support to management as needed.

Requirements

• Proven experience managing and optimising Meta ads, including split testing. MUST HAVR
• Hands-on experience with GoHighLevel (must have).
• Experience creating and sending email marketing campaigns, including automations.
• Experience creating landing pages and social media graphics (Canva or similar).
• Willingness to learn HeyGen and other AI tools.
• Excellent spoken and written English, and confident on the phone.
• Available full-time Monday to Saturday during Australian business hours.
• Reliable internet connection, a quiet workspace and a headset.
• Organised, detail-oriented and able to manage multiple businesses and priorities.

Nice to Have

• Experience in medical aesthetics, beauty or healthcare marketing.
• Experience marketing AI, tech or consulting businesses.

How to Apply

Please apply with:
1. Your resume
2. Examples or results from Meta ad campaigns you've managed
3. A short summary of your GoHighLevel experience
4. A short voice recording or video introducing yourself (1–2 minutes)

Applications that do not include items 1 to 4 will not be considered.