Digital Advertising Specialist

The Role: We are looking for a digital advertising expert to build, manage, and scale our paid media campaigns across Google and Meta. As our in-house ads specialist, you will be the driving force behind our customer acquisition strategy. You will be responsible for managing advertising budgets, optimizing product feeds, testing new creatives, and maximizing our Return on Ad Spend (ROAS).

Key Responsibilities:
Campaign Management: End-to-end strategy, execution, and daily optimization of paid campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).
Google Shopping Mastery: Manage and optimize Google Merchant Center product feeds, troubleshoot feed errors, and scale Google Shopping / Performance Max campaigns.
Budgeting & Bidding: Manage a monthly ad spend of [Insert Budget, e.g., $10k-$50k+], adjusting bids and budgets to maximize ROAS and minimize Customer Acquisition Cost (CAC).
A/B Testing: Continuously test ad copy, visual creatives, landing pages, and audience targeting to improve conversion rates.
Analytics & Reporting: Track and report on key performance indicators (KPIs) daily/weekly using Google Analytics 4 (GA4), platform dashboards, and internal sales data.
Cross-Functional Collaboration: Work closely with the [design/content/marketing] team to request high-performing video and image creatives based on data insights.

What We’re Looking For:
Experience: 3+ years of hands-on experience managing Google Ads and Facebook /Meta Ads, preferably in an e-commerce environment.
Platform Expertise: Deep knowledge of Google Ads, Google Merchant Center, Meta Ads Manager, and Google Analytics 4 (GA4).
Analytical Mindset: You live in the data. You know how to read the metrics (CTR, CPC, CPA, ROAS) and translate them into actionable business decisions.
E-commerce Knowledge: Experience working with platforms like [Shopify, WooCommerce, BigCommerce, etc.] and understanding e-commerce tracking/pixel implementation.
Self-Starter: You are proactive, highly organized, and comfortable taking full ownership of our ad accounts without needing to be micromanaged.

*Very important: Do take note that the applicant is required to share their updated CV with appropriate access. Applicants who are non compliant with this will be automatically ignored.*