Experienced Email Marketer for Ecommerce Brands

This is not an entry-level position. We’re looking for someone who understands DTC ecommerce, customer psychology, segmentation, automation, and conversion-focused copy and can take ownership of both our flows and ongoing campaign strategy.

What You’ll Be Doing

• Build, optimize, and maintain email flows
• Plan and execute weekly email campaigns
• Write conversion-focused email copy
• Work with our designers to create high-performing email creatives
• Develop segmentation strategies based on customer behavior
• Create and optimize flows such as:
• Welcome
• Abandoned Cart
• Abandoned Checkout
• Browse Abandonment
• Post-Purchase
• Cross-Sell / Upsell
• Winback
• Customer Education
• VIP / Repeat Customer

• Plan campaigns around promotions, product launches, seasonal events, and holidays
• Continuously A/B test subject lines, offers, messaging, design, timing, and segmentation
• Analyze performance and identify opportunities to increase email -attributed revenue, repeat purchases, and customer LTV
• Maintain strong deliverability and list health

What We’re Looking For

You should have:

• Proven experience with ecommerce email marketing
• Strong experience with Klaviyo
• Experience managing email for DTC brands doing meaningful volume
• Strong understanding of flows, segmentation, deliverability, and campaign strategy
• Excellent direct-response copywriting skills
• Ability to analyze data and make decisions based on performance
• Experience with Shopify brands
• Strong understanding of Black Friday, Cyber Monday, Christmas, product launches, and promotional calendars
• Ability to work independently and take ownership