Part-Time Social Media Manager for Premium Pilates Brand (TikTok Shop a Plus)

About Bodynam
Bodynam makes premium Pilates grip socks for women who take their practice seriously. We're live on Amazon, and our Shopify store launches in the next few weeks.

Our grip is the difference. An elevated heel, with grip running up the back where other socks stop. Full heel-to-toe silicone, so you stay planted from the first roll-down to the last. And grip that lasts, wash after wash.

Our customer is a woman aged 25 to 45 who does Pilates, barre, Lagree, or yoga regularly. She buys grip socks the way she buys skincare: the quiet, well-made option, not the loud one. Our tone sits alongside brands like Rhode, Skims, Aritzia, and Glossier.

Your role
You'll own Bodynam's social media day to day, starting with our Shopify launch. You'll work from our photo and video library and a full brand book, and use your creative eye to turn it into content that feels unmistakably Bodynam.

Responsibilities

Launch and sales

Plan and run social content for our Shopify launch
Drive traffic to our Shopify store
Feature our sets (The Duo, The Trio, The Quintet) and our 30-day grip guarantee

Content and posting

Edit, re-cut, and arrange existing photos and videos into Reels, TikToks, carousels, and Stories
Post and schedule across Instagram, TikTok, LinkedIn, and X, plus YouTube Shorts and Facebook once set up
Adapt captions for each platform, following our brand book and copy deck
Keep a monthly content calendar for approval

Community and growth

Reply to comments and DMs daily on Instagram and TikTok
Engage with Pilates studios, instructors, and creators
Track trends and sounds that fit the brand

TikTok Shop (a plus)

Help set up and maintain product listings
Find and reach out to affiliate creators, and track samples and posts
Tag products in videos and support Shop campaigns

Reporting

Weekly update: hours, posts published, follower growth, engagement, and link clicks
Monthly summary of what's working and what to try next

How we sound
Quiet authority. Editorial, studio-tested, zero hype. Short sentences that state a fact and stop. No emojis, no exclamation points, no urgency, no "crush your workout" energy. We never use sale or discount language.

Requirements

2+ years managing social media for an ecommerce brand, ideally fitness, wellness, beauty, or fashion
Excellent written English and a genuine feel for understated, premium brands
Skilled in CapCut and Canva
Experience with scheduling tools such as Meta Business Suite, Later, or Buffer
Comfortable following a detailed brand book closely
Some overlap with US evening hours for community engagement
Real content only. AI-generated imagery is not used at Bodynam.

Nice to have

TikTok Shop experience
Experience supporting a Shopify store launch
Experience driving traffic to Amazon listings

To apply, send:

The subject line "Grip that grounds you"
Links to 1 to 2 live accounts you've managed, and what you did for each
A sample Instagram caption for The Crew in Terracotta Clay, in 2 to 3 sentences, that tells her why the grip matters
A short note on your TikTok Shop experience, if any