CREATIVE STRATEGIST: ECOMMERCE META ADS, SWIPES AND WINNING ANGLES

ABOUT THE ROLE

We are a health, beauty, and wellness ecommerce company running Meta ads across multiple international stores.

We are looking for an experienced Creative Strategist who can research strong swipes, develop original angles, write direct-response copy, and guide Image Ad Creators in producing effective static ads.

This is not a general social media or graphic-design position. You must understand ecommerce advertising, customer psychology, direct-response creative strategy, and how to turn research into concepts that can be tested and scaled.

WHAT YOU WILL DO

• Research competitor ads, product pages, advertorials, reviews, customer pain points, and market trends.
• Find strong swipes using the Meta Ad Library and other reliable research sources.
• Evaluate swipes using signals such as reach, impressions, run duration, repetition, market relevance, and advertiser credibility.
• Turn research into original angles, hooks, offers, ad copy, and detailed creative briefs.
• Guide Image Ad Creators and review whether their work follows the intended strategy.
• Create new concepts instead of repeatedly redesigning the same angle.
• Develop iterations of proven winners without losing the reason the original ad worked.
• Review performance with the media-buying team and use the results to plan the next concepts.
• Maintain an organized testing pipeline across assigned products and stores.
• Follow Meta compliance requirements for health, beauty, and wellness advertising.
• Report creative winners, failures, learnings, and next actions clearly.

WHO WE ARE LOOKING FOR

• Proven Creative Strategist experience with ecommerce or dropshipping brands.
• Strong swipe-research and direct-response thinking.
• Able to explain why an ad may be working and how to turn that insight into an original concept.
• Strong understanding of angles, hooks, offers, customer awareness, and advertorial funnels.
• Comfortable writing ad copy and giving clear instructions to designers.
• Able to use performance data to d ---------- what to iterate, stop, or replace.
• Familiar with Meta compliance risks involving health and beauty products.
• Available full time and interested in long-term work.

NICE TO HAVE

• Experience with health, beauty, wellness, supplements, or personal-care products.
• Experience with UK, EU, Canada, Israel, Switzerland, or US markets.
• Experience writing advertorials, product pages, or offer pages.
• Experience leading designers or a small creative pod.
• A portfolio containing ads or angles that achieved measurable results.

HOW TO APPLY

Start your application with the word ANGLE.

Answer every question below. General or incomplete answers may not be considered.

1. How many years have you worked as a Creative Strategist for ecommerce or dropshipping brands?
2. Which products, niches, brands, and markets have you worked with?
3. Walk us through your complete swipe-research process.
4. What performance signals do you use to d ---------- whether a swipe is worth studying?
5. Share one winning angle you developed. Explain the research, insight, execution, and result.
6. How do you turn a competitor swipe into an original concept instead of copying it?
7. Have you written ad copy, advertorials, or landing pages? Please share examples.
8. How do you use campaign data when d ---------- what to iterate, stop, or replace?
9. What Meta compliance risks do you watch for in health and beauty advertising?
10. Have you led designers or Image Ad Creators? Describe your briefing and feedback process.
11. Share your CV, portfolio, sample briefs, swipe boards, landing pages, and any redacted performance evidence.
12. State your availability or earliest start date.
13. State your expected monthly salary in USD.

Qualified applicants will be invited to complete a Creative Strategist assessment.