Sales Outreach & Appointment Setting VA

Sales Outreach & Appointment Setting VA

We are looking for a proactive, highly organized full-time Sales Outreach & Appointment Setting VA to support a high-ticket closer in the online education space.

This is a written outreach role only. There is no calling. All communication with leads will be handled through SMS, email , and other approved written channels.

You will not be responsible for finding leads from scratch. Leads are already generated through paid advertising, funnels, webinars, applications, setters, and other marketing channels.

Some leads may already have spoken with the sales team, while others may be in the database but have never been contacted directly before.

Your role is to work within the existing lead database, start and continue conversations, follow up consistently, and help turn interested prospects into qualified, booked, and attended sales calls.

What you'll be doing

• Reaching out to new and existing company-generated leads
• Following up with leads who have not yet booked a call
• Re-engaging older leads who previously showed interest
• Responding to replies from SMS and email outreach
• Following up with webinar, funnel, and application leads
• Booking qualified prospects onto the closer's calendar
• Confirming upcoming appointments
• Following up with no-shows and helping them reschedule
• Managing scheduled callbacks and future follow-ups
• Keeping CRM notes, lead statuses, and follow-up dates organized
• Providing relevant lead notes to the closer before appointments
• Tracking conversations, bookings, reschedules, and attended calls

Your main goal

Your goal is not simply to send as many messages as possible.

Your goal is to create more meaningful sales opportunities by moving leads through the following process:

Lead identified → Conversation started → Interest established → Qualified prospect → Booked call → Attended call

We are looking for someone who is persistent without being pushy and can communicate naturally rather than sounding robotic or overly salesy.

What we're looking for

You may be a good fit if you:

• Have experience with appointment setting, sales outreach, lead follow-up, or sales support
• Have excellent written English
• Are comfortable communicating through SMS and email
• Can write naturally and conversationally
• Are organized and comfortable working inside a CRM
• Can manage multiple leads and follow-ups without losing track
• Can follow scripts and SOPs while still using good judgment
• Are proactive and do not need constant reminders
• Keep accurate notes and follow-up dates
• Are dependable and consistent

Experience supporting a high-ticket sales team, online education company, coaching business, or similar environment is a plus.

Hours

This is a full-time role of approximately 35–40 hours per week, spread across 6 days.

Some working hours will need to overlap with the closer's sales schedule so you can handle active replies, appointment confirmations, no-shows, and other time-sensitive follow-up.

The exact working schedule will be discussed with shortlisted candidates.

How success will be measured

Performance will be based on outcomes such as:

• Interested conversations generated
• Qualified prospects identified
• Appointments booked
• No-shows recovered and rescheduled
• Appointment show rate
• Attended sales calls generated
• Follow-up consistency
• CRM accuracy and organization

We value thoughtful, consistent follow-up over simply sending a high volume of messages.

How to apply

Please begin your application with the word PIPELINE so we know you read the full job description.

Please include
1. Your previous experience with appointment setting, sales outreach, or lead follow-up
2. What CRMs or sales tools you have used
3. How you would follow up with a lead who expressed interest but stopped responding
4. Your availability and timezone
5. Your expected hourly rate
6. Whether you are currently working for any other clients, and approximately how many hours per week