Graphic Designer — Direct Response Static Ads
Confidential employer
Graphic Designer — Direct Response Static Ads
Remote | Health, Wellness & Direct Response
APPLY HERE: ----------
We're a fast-moving direct-response health & wellness brand scaling aggressively through paid social, primarily on Meta.
We're looking for a Graphic Designer who already understands what makes a winning static ad in the direct-response world — not someone we have to teach the fundamentals.
What You'll Be Doing
You'll create high-converting static image ads across the entire funnel, including:
Top of Funnel (TOF)
- Native-style creatives designed to blend into the feed
- Scroll-stopping hooks and curiosity-driven layouts
- Creatives designed to capture attention quickly
Middle of Funnel (MOF)
- Retargeting creatives for warm audiences
- Social proof and testimonial ads
- Comparison graphics
- "Why us" positioning
- Trust-building creatives
Bottom of Funnel (BOF)
- Urgency-driven creatives
- Offer stacks
- Limited-time promotions and reminders
- Conversion-focused layouts designed to drive action
You'll also work on:
- Advertorial-style layouts
- Before & after creatives
- UGC-style statics
- Editorial mockups
- Review and testimonial highlights
- Other performance-focused creative concepts
Everything is built to sell — not just to look good on a mood board.
What You Need
Direct Response Experience
You have experience designing static ads specifically for direct-response brands, ideally in:
- Health
- Beauty
- Skincare
- Supplements
- Wellness
We're looking for someone whose portfolio demonstrates actual paid advertising creatives, not primarily corporate branding, logos, or general design work.
You should be able to show ads designed to convert at different stages of the funnel.
Design Skills
Proficiency in one or more of the following:
- Figma
- Adobe Photoshop
- Canva Pro
You understand:
- Ad dimensions across platforms
- Mobile-first design
- Text-safe zones
- Visual hierarchy
- Typography and composition
- Designing for fast consumption on mobile
Conversion-Focused Thinking
You understand what makes someone:
- Stop scrolling at TOF
- Trust and desire at MOF
- Take action at BOF
You understand how to use bold hooks, curiosity-driven layouts, visual hierarchy, imagery, and copy to create ads that work as one cohesive unit.
What We Expect
⚡ Fast Turnaround
You can consistently meet 24-hour turnaround deadlines.
When we send you a brief in the morning, we expect the deliverables by the following day — not "sometime this week."
🔄 Fast Revisions
You can implement feedback quickly.
The first round of revisions shouldn't take another full day. We move quickly and need someone who can match our pace.
📊 Data-Driven Mindset
You're comfortable receiving direct and blunt creative feedback.
We test, analyze performance, and iterate based on data — not feelings.
📋 Organization
You can manage multiple briefs simultaneously while maintaining quality and meeting deadlines.
Bonus Points If You Have
- Experience creating statics that support video ad funnels
- Experience designing pre-sell pages or advertorials
- Experience creating landing page headers
- Understanding of the relationship between the ad creative, hook, and landing page experience
- Experience with supplement brands
- Experience with skincare brands
- Experience with anti-aging brands
How to Apply
All applications must be submitted through our official application form.
Please have your portfolio and relevant work samples ready before starting the application.
👉 Apply Here: ----------
In the application, you'll be asked to provide:
- Your portfolio
- Examples of direct-response static ads you've designed
- Brands you've worked with
- Platforms where your ads ran
- Any available performance context or results
- Your experience with TOF, MOF, and BOF creatives
Please do not send applications through DM or email . All candidates must apply through the application form below:
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If you don't have direct-response advertising work to show, this role likely isn't the right fit.
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