Amazon Digital Marketing Specialist

Job description:

Summary of Position

The Digital Marketing Specialist will be responsible for planning, managing, and optimising digital marketing campaigns across multiple platforms. The role requires a highly experienced and enthusiastic marketer with strong hands-on experience in Meta Ads, Google Ads, LinkedIn marketing and advertising, and Amazon advertising campaigns.

The ideal candidate is passionate about all areas of digital marketing, proactive in identifying opportunities to improve campaign performance, and committed to delivering excellent results. This person must also communicate effectively with the team, work independently, and be willing to go above and beyond to ensure campaigns are properly managed and optimised.

Primary Tasks

Detail the specific tasks that will make up the majority of the role.

Example:

Develop, manage, and optimise Meta advertising campaigns.
Develop, manage, and optimise Google Ads campaigns.
Manage LinkedIn lead generation, marketing, and advertising campaigns.
Develop and manage Amazon advertising campaigns.
Monitor campaign performance across relevant platforms.
Analyse campaign data and identify opportunities for improvement.
Optimise advertising campaigns to improve leads, traffic, engagement, and conversions.
Conduct research to support campaign targeting and marketing strategies.
Create or assist with marketing content and campaign assets using Canva.
Coordinate with the team regarding campaign performance, updates, and priorities.
Provide clear and regular communication regarding marketing activities and campaign results.
Stay proactive in identifying new digital marketing opportunities and strategies.
Potential Additional Tasks (If any)

Detail the specific tasks that could be performed on an adhoc basis or may be added to the role later.

Example:

· Assist with additional digital marketing campaigns and initiatives as required.
· Support marketing automation activities.
· Assist with ActiveCampaign-related marketing tasks, where applicable.
· Assist with content planning and creation.
· Research competitors, audiences, advertising trends, and new marketing opportunities.
· Recommend and implement new strategies to improve overall marketing performance.
· Support other relevant marketing projects on an ad hoc basis.

Work Experience Required

Detail the specific work experience required for the position. Be clear about the number of years of experience and the types of roles previously held that are relevant to this position.

Example:

Proven experience working as a Digital Marketer or in a similar digital marketing role.
Deep hands-on experience managing and optimising Meta and Meta Ads campaigns.
Deep hands-on experience with Google Ads.
Proven experience with LinkedIn lead generation, marketing, and advertising.
Proven experience managing Amazon advertising campaigns.
Experience analysing campaign performance and using data to improve results.
Demonstrated ability to manage multiple marketing channels and campaigns.
Strong experience communicating campaign updates and results to internal teams.
Technology/Systems Experience Required

List the technology, software, and systems experience necessary for the role. Include any specific tools or platforms the candidate should be proficient in.

Example:

Meta Ads Manager
Google Ads
LinkedIn marketing and advertising platforms
Amazon advertising platforms
Canva
Slack
Other relevant digital marketing and advertising platforms
Education/Qualifications Required

Specify the educational background and qualifications needed for the role. Include degrees, certifications, or any other relevant qualifications.

Example:

Strong practical knowledge and demonstrated experience in digital marketing.
Strong understanding of paid advertising and campaign optimisation.
Excellent communication and reporting skills.
Highly enthusiastic and passionate about digital marketing.
Diligent and committed to providing excellent communication to the team.
Willing to go above and beyond and deliver high-quality work.
Self-motivated and able to work independently.
Nice to Have

Include any additional, but not mandatory, work experience, technology, and education/qualifications that would be advantageous for the candidate to have.

Example:

Experience with ActiveCampaign.
Experience working across multiple digital marketing platforms and campaigns simultaneously.
Experience with additional marketing automation platforms.
Experience with other relevant digital marketing, CRM, analytics, or advertising tools.
Ability to recommend and implement new marketing strategies and ideas.
Application Question(s):

How many years of experience do you have as a Digital Marketer or Digital Marketing Specialist?
Do you have experience in Google Ads?
Do you have experience in Meta Ads?
What experience do you have managing Amazon advertising campaigns?
Work Location: Remote