Digital Marketing & SEO Virtual Assistant

Website | Local SEO | Google Business Profile | Lead Generation

We operate a growing home care company with a clear mission:

Help seniors live longer, healthier, and more independent lives in their own homes.

We are building for the long term. That means we care about results, sustainability, accountability, and systems that actually work — not vanity metrics, buzzwords, shortcuts, or activity that looks busy but produces no real business.

We are looking for a skilled Digital Marketing & SEO Virtual Assistant who understands how websites, local SEO, Google Business Profiles, landing pages, call tracking, and digital marketing work together to generate qualified inquiries and real phone calls.

This is a hands-on execution role.

We are not looking for someone who only gives recommendations or creates reports. We need someone who can identify what needs improvement, make the changes, track the results, and keep improving the system over time.

Your Main Goal

Your job is simple to understand:

Help more qualified families find us, trust us, and contact us for home care services.

Traffic alone does not impress us.

Rankings alone do not impress us.

Clicks alone do not impress us.

We care about whether our marketing produces qualified calls, inquiries, consultations, and ultimately new clients.

What You’ll Be Responsible For

Website Management

• Maintain and update website pages and content
• Make basic UX and conversion improvements
• Improve mobile usability
• Monitor site speed and performance
• Maintain basic technical SEO hygiene
• Build and improve service pages and landing pages
• Support location-specific pages for local lead generation
• Identify and fix obvious website problems that may reduce conversions

Local SEO & On-Page SEO

• Optimize page titles, meta descriptions, headers, content, and internal linking
• Perform keyword research based on actual search intent
• Focus on keywords likely to produce calls and inquiries — not traffic for traffic’s sake
• Improve visibility within our service areas
• Monitor keyword rankings and local search performance
• Identify pages that are underperforming and make improvements
• Support local citation and directory consistency where appropriate
• Help strengthen the website’s overall local authority

Google Business Profile Management

• Optimize and maintain Google Business Profile locations
• Publish useful posts, photos, and updates
• Monitor profile accuracy
• Support review monitoring and professional responses
• Track important activity such as:
• Phone calls
• Website visits
• Direction requests
• Search visibility
• Identify opportunities to improve local map visibility

Digital & Call-Driven Marketing

We are especially interested in candidates who understand that for a local service business, the phone call matters.

You may:

• Support Google Ads or other digital campaigns designed to generate qualified calls
• Help improve landing pages and conversion messaging
• Assist with call tracking setup
• Review which campaigns, keywords, and pages generate calls
• Help distinguish between good leads and poor-quality inquiries
• Recommend and implement improvements based on actual call results
• Coordinate basic follow-up workflows connected to inbound leads

Tracking, Reporting & Accountability

You will provide clear weekly reporting on:

• Website performance
• SEO progress
• Local search visibility
• Google Business Profile activity
• Calls and inquiries generated
• Landing-page performance
• Problems discovered
• Actions completed
• Priorities for the following week

We do not need complicated reports full of numbers nobody uses.

We want to know:

**What worked?
What didn’t?
Why?
What are we going to change next?**

Required Skills & Experience

You should have hands-on experience with:

• WordPress or similar website platforms
• Local SEO
• On-page SEO
• Google Business Profiles
• Google Search Console
• Google Analytics
• Keyword research
• Landing-page optimization
• Basic call tracking
• SEO tools such as Ahrefs, SEMrush, or similar platforms

Experience with local service businesses is strongly preferred.

Experience in home care, senior care, healthcare, or another phone-driven service business is a plus.

You’re Likely a Strong Fit If You

• Care more about results than buzzwords
• Can execute without constant supervision
• Think in systems rather than isolated tasks
• Can prioritize what will have the greatest business impact
• Are comfortable being measured on outcomes
• Take ownership when something is not working
• Communicate clearly and directly
• Can explain technical marketing concepts in simple language
• Pay attention to detail
• Follow through consistently
• Prefer long-term improvement over quick tricks

We also value someone who can say:

“This isn’t working, and here is what I recommend we change.”

We would rather hear the truth early than receive a polished report explaining poor results later.

What This Position Is NOT

This is not:

• A social-media posting role
• An influencer or branding position
• A graphic-design-only job
• A strategy-only consulting position
• A role for someone who simply generates AI content and uploads it
• A place for spammy SEO, fake backlinks, fake reviews, or shortcuts
• A position where success is measured by impressions and clicks alone

Work Details

• Remote / Virtual
• Part-time to start
• Opportunity to grow into a larger role
• Flexible working hours
• Outcome-focused
• Long-term position for the right person

For someone who performs well, this role has the potential to become an important part of our long-term marketing and growth system.

How to Apply

Please send:

1. A brief summary of your relevant experience
2. Examples of websites you have managed
3. Examples of local SEO work you have completed
4. Examples of Google Business Profiles you have managed
5. A short explanation of how you would help a local home care company generate more qualified phone calls

If you have experience with call tracking, Google Ads, landing pages, or conversion optimization, please mention that as well.

Finally, if you have read this entire posting, put the word:

GEMINI

in the title or subject line of your application.

Applications without GEMINI may not be reviewed.