Full-Time SEO & Digital Marketing Specialist

Full-Time SEO & Digital Marketing Specialist

Local SEO | Website Optimization | Google Business Profile | Lead Generation

We are a growing home care company with a clear mission:

Help seniors live longer, healthier, and more independent lives in their own homes.

We are building for the long term.

Our marketing is measured by real business outcomes — not likes, impressions, vanity metrics, or activity that looks productive without generating results.

We are hiring a full-time SEO & Digital Marketing Specialist to work directly with our internal team.

This is a direct-hire position.

It is not an agency role, not a freelance project, and not a side job.

We are looking for someone who wants to become part of our organization, understand our business deeply, take ownership of results, and improve our marketing systems over time.

Your Primary Goal

Your main responsibility is straightforward:

Increase qualified inbound phone calls and inquiries from families looking for home care services.

Everything else supports that goal.

Traffic matters only if it leads to the right people contacting us.

Rankings matter only if they improve visibility with prospective clients.

Marketing matters only if it produces measurable business results.

What You Will Own

Website Management & Optimization

You will help continuously improve our website by:

• Updating and improving website pages and content
• Managing WordPress or a similar CMS
• Improving site speed and mobile performance
• Improving usability and conversion flow
• Identifying and correcting technical SEO issues
• Fixing broken links, indexing problems, page structure, and other technical issues
• Identifying pages that are underperforming and improving them

Local SEO

You will help us improve local search visibility throughout our service areas.

Responsibilities include:

• Keyword research based on search intent
• Identifying keywords that generate calls and inquiries rather than traffic alone
• On-page SEO
• Page titles and meta descriptions
• Header structure
• Internal linking
• Content optimization
• Local service-area optimization
• Monitoring rankings and making adjustments based on performance
• Supporting appropriate citations and local directory consistency

Landing Pages & Conversion Optimization

You will:

• Build and improve service pages and landing pages
• Develop location-specific pages where appropriate
• Improve calls-to-action and messaging
• Analyze conversion performance
• Make changes based on actual results rather than assumptions
• Help turn website visitors into qualified inquiries

Google Business Profile Management

You will manage and improve our Google Business Profiles, including:

• Profile optimization
• Posts and updates
• Photos
• Service and business information
• Review monitoring
• Review-response support
• Tracking calls, website clicks, and direction requests
• Monitoring local map visibility
• Identifying opportunities to improve local search performance

Call-Driven Digital Marketing

We operate a local service business.

That means phone calls matter.

You will help us understand which marketing activities actually create qualified conversations.

This may include:

• Supporting Google Ads and other digital campaigns
• Improving ad landing pages
• Assisting with call-tracking systems
• Tracking where calls and inquiries originate
• Reviewing lead quality
• Identifying campaigns and keywords that generate good inquiries
• Identifying campaigns that waste money
• Improving messaging based on actual client conversations and lead quality

Reporting & Accountability

We expect clear, useful weekly reporting.

We do not want large reports filled with numbers nobody uses.

We want to know:

• How many qualified inquiries were generated?
• How many phone calls were generated?
• Where did those inquiries come from?
• What improved?
• What declined?
• What worked?
• What did not work?
• What did you change?
• What should we do next?

Your weekly reporting may include:

• Calls generated
• Inquiry volume
• Website performance
• Organic search performance
• Google Business Profile activity
• Ranking changes
• Landing-page performance
• Issues discovered
• Work completed
• Next priorities

What We Value

We are looking for someone who:

• Focuses on results rather than activity
• Understands that traffic without conversion has limited value
• Executes without constant supervision
• Thinks in systems and repeatable processes
• Looks for the root cause of problems
• Takes ownership of their work
• Pays close attention to details
• Communicates clearly and honestly
• Is comfortable being measured on real outcomes
• Can explain technical issues in understandable language
• Continues improving rather than simply maintaining what already exists

We especially value someone who is comfortable saying:

“This is not working. Here is why, and here is what I recommend we change.”

We would rather identify a problem early and fix it than receive a polished report explaining poor results later.

Required Experience

You should have hands-on experience with:

• WordPress or a similar CMS
• Local SEO
• On-page SEO
• Google Business Profiles
• Google Search Console
• Google Analytics
• Keyword research
• Landing-page optimization
• SEO tools such as Ahrefs, SEMrush, or similar
• Call tracking or lead tracking

Experience working with a local service business is strongly preferred.

Experience with home care, senior care, healthcare, or another phone-driven business is a plus.

This Role Is NOT For You If

This position is probably not a fit if:

• Your primary experience is social-media posting
• You primarily focus on followers, likes, or impressions
• You rely heavily on spammy backlinks or questionable SEO shortcuts
• You prefer discussing strategy instead of implementing it
• You need constant direction before taking action
• You are looking for a temporary project
• You are an agency or outsourcing company
• You plan to subcontract the work to someone else
• You are currently managing several employers or clients and intend to continue doing so

Full-Time Commitment

This is a full-time, dedicated position.

If hired, this is expected to be your primary full-time employment.

We are not looking for someone who is simultaneously working multiple full-time jobs or servicing multiple clients during their scheduled working hours with us.

We want someone who can give the role their professional attention, become deeply familiar with our organization, and grow with the company over the long term.

Role Structure

• Full-time
• Remote / Virtual
• Direct hire
• Individual applicants only
• No agencies
• No outsourcing teams
• Long-term opportunity
• Consistent working schedule
• Performance-focused
• Opportunity for increased responsibility based on results

Application Process

We pay attention to how candidates follow instructions.

Step 1 — Initial Application

Please provide:

1. A short summary of your relevant experience

2. At least two examples of websites you have worked on

3. Examples of Google Business Profiles you have managed

4. Examples of SEO work that produced actual calls, leads, or inquiries

5. In five sentences or less, answer:

How would you increase qualified phone calls for a local home care company?

6. List the marketing, SEO, analytics, and call-tracking tools you regularly use

7. Confirm the following:

“I am applying as an individual, not as an agency or outsourcing company.”

8. Also confirm:

“If hired, this will be my primary full-time position, and I will not work another full-time job or service other clients during my scheduled working hours.”

Step 2 — Paid Skills Assessment

Selected candidates may be invited to complete a short paid practical assessment.

This is a real-world task designed to evaluate how you think and execute.

You may be asked to:

• Review a service page
• Identify SEO problems
• Identify conversion problems
• Recommend practical improvements
• Rewrite a section of website content
• Provide a short action plan

We use this assessment to evaluate:

• How you analyze problems
• How clearly you communicate
• Whether you prioritize correctly
• Whether you can execute
• Whether you focus on outcomes rather than theory

We do not ask candidates to perform unpaid work.

Final Note

We are building a stable, long-term marketing system.

We are not interested in hacks, shortcuts, inflated numbers, or activity for the sake of activity.

We want someone who can become a trusted part of our team, take responsibility for an important business function, and continuously improve results.

If you take ownership, execute consistently, communicate honestly, and focus on generating qualified inquiries, this role can grow significantly over time.

One Final Instruction

If you have read this entire job posting, include the word:

GEMINI

in the subject line or title of your application.

Applications that do not include GEMINI may not be reviewed.