**Google Ads Specialist — Project-Based (US Fence Company)**

Google Ads Specialist — Project-Based (US Fence Company)

K&C Fence Company is a fence installation company in Nashville, Tennessee, USA, in business since 2008. We already have a Filipino marketing coordinator on the team. We are hiring one Google Ads specialist to rebuild our account, then refresh it every quarter. Not daily management — our coordinator handles the in-between.

Type: Project-based, long-term. Phase 1 is about 20–30 hours in the first month. After that, roughly 6–10 hours per quarter.
Pay: Fixed price per phase — propose yours. Paid via [Wise / PayPal / your method].
Hours: Your own schedule, except one 45-minute call per quarter during Nashville business hours (CST).

Phase 1 — Audit and rebuild (first 30 days)

• Audit our Google Ads and Local Services Ads accounts
• Rebuild the structure: residential and commercial split; ad groups by fence type (privacy, aluminum, chain link, vinyl, gates, repair); geo-targeted to our ten target cities
• Set bidding strategy and budgets against a target cost per qualified lead
• Set up conversion tracking end to end — forms, calls, click-to-call — and prove it fires
• Every ad points to a matched landing page, never the home page
• Write a plain-English handoff for our coordinator: what she maintains, what she never touches

Phase 2 — Quarterly refresh (4x per year)

• Review performance, search terms, conversions, cost per lead
• Adjust bids, budgets, structure, audiences, geo-targeting
• Read the coordinator's brief (best/worst pages and keywords, new photos, new offers) and implement
• Update the handoff notes; one call with the owner

Our coordinator does (not you): search terms and negatives, ad creative from new job photos, landing page edits, pausing obvious waste, weekly numbers. She never touches bidding, budgets, structure, or targeting.

Requirements

• 3+ years running Google Ads for US home-service businesses — fence, roofing, HVAC, landscaping, plumbing, remodeling
• Google Ads certification, current
• You have personally set up conversion tracking including call tracking
• Strong written English — the handoff document is part of the deliverable

To apply, answer these three. Applications without all three are not read.

1. A US home-services account you ran: screenshots showing cost per lead before and after your work, with dates.
2. In 5–8 sentences: how you would structure campaigns for a fence company serving ten suburbs from one location.
3. Your fixed price for Phase 1 and your fixed price for one quarterly refresh.