Social Media Manager & Content Designer

JJW Studio + Carat Content | Remote | Ad Hoc /Freelance to Begin

We’re looking for a smart, organised and creatively minded Social Media Manager & Content Designer to support the ongoing social presence of two Australian creative agencies: JJW Studio and Carat Content.

JJW Studio works across content, video and social for brands in areas including healthcare, wellness, beauty and lifestyle.
Carat Content is our specialist jewellery content and marketing agency, working with jewellery retailers, wholesalers and luxury brands across strategy, photography, video, content and social.

This will begin as an ad-hoc freelance role, with the opportunity to grow as our content output and client base develops.

We already have an in-house video editor, so we are not looking for someone whose main skill is video editing. We need someone who can think strategically about social media, organise content across multiple platforms, write and adapt copy, create strong static content when needed, and make sure our channels are consistently moving forward.

What you’ll be helping with:

• Planning and managing content across Instagram, TikTok, LinkedIn, YouTube and YouTube Shorts
• Scheduling and publishing content through Planable
• Turning larger content ideas into platform-appropriate posts across multiple channels
• Working with our Creative Director, strategist and in-house video editor to coordinate upcoming content
• Writing and refining captions, post copy, hooks, titles and supporting social copy
• Creating simple but polished static posts, carousels, graphics and social assets
• Creating or assisting with YouTube thumbnails
• Organising content calendars and keeping publishing schedules on track
• Preparing posts for review and approval before publishing
• Identifying opportunities to repurpose existing photography, video and long-form content
• Researching jewellery, fashion, beauty, lifestyle and wider social trends without simply copying what everyone else is doing
• Reviewing channel performance and helping us understand what we should create more of, less of or differently
• Helping maintain consistency in tone, visual quality and positioning across both brands

The person we’re looking for...

You should be someone who thinks before they post.

We are not looking for someone whose social strategy is simply following trends, posting every day or chasing views.

For Carat Content especially, our approach is strategy-led. We want content that helps demonstrate expertise, build trust, show our work and make the right jewellery businesses more likely to remember us when they need support. That means understanding why a piece of content exists, not just filling a content calendar. This reflects Carat Content’s broader principle that content should have a clear role and that quality matters more than volume.

You’ll ideally have:

• Previous experience managing social media for a creative agency, fashion, jewellery, beauty, luxury, lifestyle or consumer brand
• Strong knowledge of Instagram, TikTok, LinkedIn and YouTube
• Excellent written English and the ability to adjust tone between platforms
• Strong visual taste and attention to detail
• Confidence creating polished social assets in Canva, Adobe or similar
• Experience using social scheduling or approval platforms. Planable experience is a bonus
• An understanding of how a single idea can become a Reel, LinkedIn post, carousel, Short or YouTube asset without everything feeling duplicated
• The ability to work independently and bring ideas to us rather than waiting for step-by-step instructions
• Good organisational skills and the ability to manage content deadlines
• An interest in jewellery, fashion, beauty, luxury and contemporary brand marketing

This probably isn’t the role for you if…

You mainly want to edit videos all day.
You rely heavily on generic Canva templates.
Your approach to social media is “post more often”.
You need every post and idea completely briefed before you can begin.
Or you have no interest in understanding the brand, customer or commercial reason behind the content.

We care much more about good judgement, taste and strategic thinking than producing huge volumes of content.

About how we work:
We’re a small Australian team and work collaboratively across strategy, production, editing and social.

Our creative work is customised to each brand, but we like the process behind it to be organised and reliable.

For Carat Content in particular, we work exclusively within the jewellery industry and want our own social presence to demonstrate genuine knowledge of jewellery marketing rather than looking like another generic creative agency. The brand itself is positioned around strategy-led content, specialist jewellery knowledge, clear thinking and commercially useful creative work.

To apply...

Please send us:
1. A short introduction about yourself and your current freelance/work situation.
2. Examples of social accounts you have personally managed and what you were responsible for.
3. Examples of static posts, carousels or social graphics you have designed.
4. Tell us about one brand you think is doing particularly strong social media right now and why.
5. Tell us about your experience with Instagram, TikTok, LinkedIn and YouTube.
6. Let us know whether you have used Planable or a similar scheduling platform.
7. Your preferred hourly rate in USD.
8. Your current weekly availability.

Please don’t send a generic AI-generated application. We’d much rather read a short, thoughtful response that gives us a sense of how you think.