Hiring: Direct Response Video Editor & AI Creative Producer

Hiring: Direct Response Video Editor & AI Creative Producer

Competitor ad recreation • Long-form VSLs • AI UGC • AI doctors/experts • Cartoon ads • Swedish, Danish & English localization

Read this first

We are not hiring someone whose main goal is to make videos look cinematic or aesthetically pleasing.

We are hiring someone who understands that a paid ad has one job: stop the right person, hold their attention, build belief and make them take action.

You should be able to receive a competitor ad, a script or a rough concept and return a complete, conversion-ready creative. That includes reverse-engineering the reference, finding or generating every necessary visual, producing voiceovers, creating captions, editing the video and delivering finished variations for testing.

If you need us to prepare a folder containing every clip before you can begin, this role is not for you.

If you can independently turn a script or reference ad into a finished ad that feels native, credible and built to sell, keep reading.

Who we are

We are a growing direct-response DTC brand in the health and wellness space. Paid social and creative are central to our growth, and we test both short-form ads and long-form VSLs across Meta and other platforms.

We are building an ongoing creative operation rather than hiring a different freelancer for every project. The goal is to find an editor and AI creative producer who learns our products, customers, winning angles and performance data—and becomes more valuable with every batch we produce.

This starts with a lower, paid project volume so we can evaluate the fit on both sides. If your work performs and the collaboration runs smoothly, the volume, responsibility and compensation will increase. The long-term goal is a stable position with ownership over a large part of our creative pipeline.

What you will actually be doing

1. Reverse-engineering and recreating winning ads

We actively research ads that are working in other markets and for adjacent or competing products. You will often receive a reference ad and be asked to rebuild it for our product and market.

This is not blind copying. Your job is to identify why the original works and preserve those conversion-driving elements while replacing the brand, product, claims, language, visuals and market context.

You must be able to break down and recreate:

The hook and first three seconds

Script structure and sales psychology

Pacing, cuts and pattern interrupts

Visual sequence and shot selection

Demonstrations and mechanism explanations

Proof, testimonials and credibility elements

Captions, on-screen text and callouts

Voiceover style, energy and timing

Music, sound design and emotional shifts

Offer presentation and call to action

Some assignments will require a close, shot-by-shot recreation. Others will require you to preserve the underlying structure while producing an original execution for our brand.

You may receive only the reference ad, product information and a few brand assets. You are expected to solve the rest independently.

2. Localizing ads into Swedish, Danish and English

You will recreate and localize ads for Swedish-, Danish- and English-speaking markets.

Localization does not mean translating every sentence word for word. The finished ad must sound as if it was originally written and produced for that market.

You will be responsible for:

Adapting scripts, hooks and CTAs into natural market-specific language

Preserving the meaning, rhythm and persuasion of the original

Adjusting examples, currency, cultural references and terminology when necessary

Creating or sourcing suitable native-sounding voiceovers

Timing the edit around the localized voiceover rather than forcing a translation into the original timing

Producing accurate subtitles and on-screen text in each language

Flagging awkward or questionable wording before production

Native-level Swedish or Danish is a strong advantage. If you are not fluent, you must have a reliable localization workflow and be comfortable working with approved translations and feedback from native speakers.

3. Producing long-form VSLs

You must be comfortable editing sales videos from approximately 2 to 10+ minutes—not only 15-second social clips.

We provide the script or a proven reference. You turn it into a video that holds attention throughout the entire argument.

That includes:

Mapping a visual plan to every section of the script

Finding or creating enough visual variety to prevent retention from collapsing

Using cuts, zooms, graphics, captions and pattern interrupts intentionally

Visualizing problem and solution mechanisms clearly

Building emotional story sequences rather than placing random stock clips over narration

Introducing the product at the correct point in the story

Showing proof, demonstrations, testimonials, reviews and offer elements credibly

Creating visual callbacks and open loops

Maintaining consistent pacing across several minutes

Delivering different hooks or openings for the same proven body when requested

You need to understand that a long-form VSL cannot feel like a slideshow. Every shot must help explain, prove, intensify or move the story forward.

4. Sourcing footage independently

You will be responsible for finding the footage required by the script.

Sources may include:

Licensed stock libraries

Creator or UGC footage that is cleared for commercial use

Organic social content used as a research reference and then recreated appropriately

Product footage supplied by us

Screen recordings

Public-domain or properly licensed archival footage

AI-generated images and video

Custom graphics, animations and mechanism visualizations

You should know how to research visual references on TikTok, Instagram, YouTube and other platforms, identify the exact type of scene the script needs, and then source, license or recreate an appropriate version for commercial use.

You must not simply place random lifestyle clips over a voiceover. If the script says a woman wakes at 2:13 AM, presses the same point near her shoulder blade and opens her laptop, the visuals should communicate that exact moment as convincingly as possible.

5. Generating AI footage and complete AI ads

AI production is a core part of this role, not an occasional bonus.

You must already be able to generate usable commercial footage and know how to fix common AI problems through prompting, reference images, shot design, iteration, compositing, cleanup and upscaling.

Examples of what you may need to create:

Credible doctor, physiotherapist or expert-style presenters

UGC-style customers speaking naturally to camera

Product demonstrations that cannot be filmed practically

Medical or anatomical mechanism visualizations

Before-and-after scenarios without misleading viewers

Consistent characters appearing across multiple scenes

Story-driven scenes in homes, offices, clinics and everyday environments

AI product shots and controlled product placement

Animated explainer sequences

Cartoon and character-led ads

Talking avatars, lip-sync and multilingual versions

Visual metaphors for pain, pressure, stress, sleep or relief

Complete ads produced primarily or entirely with AI

The output cannot look like low-effort AI content. Characters, environments, clothing, product details, lighting and visual style should remain consistent. Motion must feel intentional, and obvious generation errors must be corrected before delivery.

6. Producing UGC, expert, cartoon and other ad formats

We test many formats. You should not be limited to one editing style.

You may be asked to produce:

Native UGC and testimonial-style ads

Doctor or expert advertorial videos

Founder or spokesperson videos

Podcast-style ads

Interview and street-interview concepts

Long-form personal discovery stories

Problem–mechanism–solution VSLs

Listicle and advertorial creatives

AI cartoon stories

Animated explainers

Product demonstration ads

Before-and-after narratives

Short hook-first ads

Static-to-video and image-led ads

Competitor recreations and new variations of existing winners

You should understand how the format changes the viewer's expectations. A native UGC ad should not feel like a polished television commercial, and an expert video should not feel like an obviously fake authority endorsement.

7. Creating captions, graphics, audio and final deliverables

You own the complete post-production process.

This includes:

Accurate subtitles with intentional emphasis

Clean, readable on-screen text for mobile viewers

Kinetic text and callouts where useful

Proper audio levels and voice cleanup

Music and sound design that support the emotional pacing

Colour correction across mixed footage

Removing unwanted text or branding when legally and technically appropriate

Product replacement, tracking and compositing where required

Correct aspect ratios, safe zones, frame rates and export settings

Organized project files and clear version naming

Multiple hooks, CTAs or format variations without rebuilding the entire ad inefficiently

What we need you to understand about direct response

You do not need to be the copywriter, but you must understand the strategy behind the script you are editing.

You should be able to identify:

The target customer and exact problem being called out

The mass desire the ad activates

The problem mechanism: why previous attempts have failed

The solution mechanism: why this approach may work differently

The awareness and sophistication level of the market

The promise, proof, objections and offer

The emotional turning point in the story

Which moments require visual proof rather than generic b-roll

Where retention is likely to drop

Why one hook attracts buyers while another only produces cheap clicks

We want an editor who can challenge a weak visual idea, flag a credibility problem and suggest a stronger way to communicate the same sales point.