Creative Strategist – Full Time – 8-Figure Ecom Brands

We’re looking for a Creative Strategist who understands WHY people buy.

Not someone who just scrolls the Facebook Ads Library, copies competitors, and calls it research.

We run multiple 8-figure DTC brands in the US and are building an internal creative team focused on producing high-performing direct-response advertising at scale.

Your job is simple:

Understand the customer → find the right message → turn it into ads that sell.

You’ll work closely with our editors and media buyers to research customers, develop new angles and concepts, analyze performance, and continuously find new ways to communicate our products.

What you'll be doing:

Researching customers, competitors, reviews, Reddit, forums and the wider market
Finding new desires, pain points, objections and emotional triggers
Developing new angles, hooks and creative concepts
Writing scripts and detailed creative briefs
Analyzing winning and losing ads to understand WHY they performed
Turning learnings from winners into new iterations and concepts
Guiding video editors and giving clear creative direction
Working closely with media buyers to understand performance
Developing ideas across UGC, storytelling, advertorial, cinematic and other formats
Helping us build a repeatable system for finding winning creatives
What We're Looking For

You need at least 1 year of experience in creative strategy, direct-response marketing, or a closely related role.

But we value character, work ethic, curiosity and your ability to think more than years of experience.

You should understand:

Eugene Schwartz's 5 Stages of Awareness
Market Sophistication
Customer desires and mass desires
Hooks, angles and mechanisms
Direct-response copywriting
Customer research
Creative testing and iteration

If you don't know Breakthrough Advertising by Eugene Schwartz, please don't apply.

We don't expect you to know everything. We do expect you to be obsessed with learning and getting better.

We're looking for someone who constantly asks why.

Why did this hook work?

Why did people respond to this angle?

Why did this ad spend $100,000 while another died at $500?

Why does this customer actually want our product?

That's the type of thinking we want on our team.

Compensation

Base salary starts at $2,000/month + 3% of the ad spend generated by your winning creatives.

If you're already highly skilled and can prove it, we're open to discussing a higher base salary.

We want your incentives aligned with ours: the better your creatives perform and the more we can scale them, the more you earn.

You'll also get access to weekly training, mentorship, our internal learnings, and all the tools you need to perform at a high level.

This is a full-time, long-term position working directly with brands doing $1M+ per month.

TO APPLY, SEND US:

1. A short introduction about yourself and your experience
2. Brands you've worked with
3. 3–5 winning ads/concepts you've personally strategized and their results
4. Your favorite lesson from Breakthrough Advertising and how you've applied it

Please don't send us a generic AI-written application.

We're looking for someone hungry, reliable and genuinely interested in becoming world-class at creative strategy.