Meta Ads & GoHighLevel Performance Marketer — Long-Term

We are an established Canadian mortgage company looking for one exceptional Meta Ads and GoHighLevel specialist to join us long-term.
This is not a general virtual assistant position and it is not simply about generating cheap clicks or large numbers of low-quality leads.
Our goal is to generate qualified opportunities from homeowners in British Columbia who have sufficient home equity for our mortgage programs. We need someone who understands the difference between getting leads and getting the right leads.
WHAT YOU WILL DO

• Build, manage and improve Facebook and Instagram advertising campaigns
• Develop new audiences, campaign structures and testing plans
• Create and test strong graphics, videos, hooks and ad variations
• Improve lead quality through ad messaging and prequalification
• Build and optimize GoHighLevel landing pages, forms, surveys and funnels
• Manage GHL workflows, pipelines, email and SMS automations
• Ensure leads are tracked correctly from the ad through the CRM
• Monitor performance and make thoughtful optimization decisions
• Provide a simple weekly report showing ad spend, leads, qualified leads, booked appointments and recommendations
• Identify problems and suggest improvements without waiting to be told

WHAT WE ARE LOOKING FOR

• Proven hands-on experience managing Meta advertising campaigns
• Strong working knowledge of GoHighLevel
• Experience with lead-generation campaigns for service businesses
• Ability to evaluate lead quality—not just cost per lead
• Good graphic and basic video-editing ability
• Strong written English and attention to detail
• Analytical, dependable and comfortable taking initiative
• Familiarity with real estate, mortgages, financial services or other high-value lead generation is an advantage
• Experience with Meta’s Housing Special Ad Category is a strong advantage

This is a long-term opportunity beginning at approximately 20 hours per week, with the potential for increased hours and compensation as results and responsibilities grow. Most working hours can be flexible, but you must be available for at least two hours of overlap with Vancouver, Canada business hours on agreed-upon days.
HOW TO APPLY
Please begin your application with the exact words: “Qualified leads matter.”
Then include:
A short introduction explaining why you fit this particular position.
A link to a 60–90 second Loom video introducing yourself.
Screenshots or a short case study from Meta campaigns you personally managed, including ad spend, cost per lead and the business result. Please remove confidential client information.
An example of a GoHighLevel funnel, workflow or automation you personally built.
Your answer to this question: If a campaign produces inexpensive leads but most do not financially qualify, what would you examine and change first?
Your current availability and expected monthly compensation for 20 hours per week.
Generic applications, AI-generated cover letters that do not answer the questions, and applications without evidence of actual Meta Ads and GoHighLevel experience will not be considered.
Shortlisted applicants will be invited to an interview and offered the same small paid skills assessment before a final hiring decision is made.
We are looking for one smart, honest and dependable person who wants to understand our business, improve the numbers and become an important long-term member of it.