Facebook Growth & Meta Ads Specialist

About the Role

I am looking for an experienced Facebook Growth & Meta Ads Specialist to help grow my personal brand and Facebook presence through a combination of organic content strategy, audience growth, Reels, engagement, and paid advertising.

I am a content creator in the fashion and lifestyle space, with a focus on women 40+, Amazon fashion, affordable style, and lifestyle content.

This is a hands-on position. I am looking for someone who understands why content performs, knows how to turn content into followers and engagement, and can also manage and optimize Facebook /Meta advertising campaigns.

Your Main Responsibilities

ORGANIC FACEBOOK GROWTH

Develop and execute a strategy to grow Facebook followers organically
Increase Facebook Reels views, reach, engagement, and shares
Repurpose existing Instagram and YouTube content specifically for Facebook
Identify which content has the highest potential for Facebook
Create strong Facebook hooks, captions, and calls-to-action
Research Facebook trends and viral content
Study successful creators and competitors
Test different hooks, formats, thumbnails, captions, and posting times
Engage with the Facebook audience and help build an active community
Monitor Facebook Insights and identify opportunities for growth
Track weekly growth and performance

FACEBOOK REELS & CONTENT

Upload and schedule Reels
Optimize Reel titles, captions, covers/thumbnails, and descriptions
Understand what makes a Reel perform well on Facebook
Edit or repurpose videos when needed
Use Canva, CapCut, and/or AI editing tools
Create content variations for testing

PAID FACEBOOK / META ADS

Create, launch, and manage Facebook and Instagram ad campaigns
Understand Meta Ads Manager
Set up campaigns, ad sets, audiences, and creative testing
Test different ad creatives, hooks, copy, and audiences
Monitor CPM, CPC, CTR, conversions, ROAS, and other key metrics
Identify underperforming ads and make adjustments
Scale successful campaigns responsibly
Retarget website/social audiences when appropriate
Help develop a strategy for using paid ads to support overall brand growth

ANALYTICS & REPORTING

Provide weekly Facebook growth reports
Track follower growth, reach, views, engagement, and traffic
Analyze which Reels/content are performing and WHY
Report on paid advertising performance
Make specific recommendations based on the data
Continuously test and improve the strategy
You MUST Have
Proven experience growing Facebook pages organically
Strong understanding of Facebook Reels
Experience with Meta Ads Manager and paid Facebook advertising
Ability to analyze Facebook Insights and advertising data
Experience creating or optimizing social media content
Strong understanding of hooks, thumbnails, captions, and audience retention
Canva and/or CapCut experience
Excellent English communication skills
Ability to work independently and take initiative
Strong attention to detail
Ability to look at data and explain WHY something worked or didn't work
HUGE PLUS

Experience working with:

Fashion creators
Influencers/content creators
Women 40+ audiences
Amazon influencers
Affiliate marketing
LTK
YouTube
Instagram
AI content/video tools
Personal brands
When Applying, Please Answer These Questions

Facebook Growth Experience
Give me 2–3 Facebook pages you have personally helped grow. Include:

Starting follower count
Current follower count
How long you worked on the page
What you personally did to grow it
Your biggest growth result

I am looking for real, sustainable growth.

🚫 No purchased followers
🚫 No bots
🚫 No fake accounts
🚫 No engagement pods
🚫 No spam commenting
🚫 No artificial engagement

I want someone who understands real Facebook growth, great content, audience psychology, and data-driven advertising.