Digital Marketing Manager

Mission: Build and operate the internal digital-marketing function for a growing U.S. law firm. You will take ownership of our marketing roadmap, recruit/manage specialists, establish budgets and deadlines, oversee execution across channels, and report measurable results to management. This is not an assistant position. We are looking for someone who takes ownership and gets projects completed with minimal supervision.

Responsibilities: Develop a 30/60/90-day marketing plan; turn that plan into weekly deliverables; manage the website redesign/completion; recruit and supervise marketing contractors/employees; oversee SEO, Google/paid advertising, landing pages, conversion optimization, LinkedIn, Facebook /Instagram, TikTok and YouTube; create a content-production system; coordinate designers, copywriters, developers and editors; establish analytics, call/form tracking and dashboards; manage marketing budgets; conduct weekly performance reviews; identify bottlenecks and resolve them; and give management a concise weekly report covering spend, leads, qualified leads, consultations, signed clients, cost per lead/client and work completed.

Ideal candidate: 4+ years in digital marketing, preferably agency or lead-generation experience; demonstrable experience managing multiple specialists; strong project-management skills; excellent written/spoken English; working knowledge of paid search/social, SEO, CRO, analytics and content marketing; experience with tools such as GA4, Google Ads, Meta Ads Manager, Search Console, CRM/project-management systems; comfortable hiring and terminating contractors; highly organized; decisive; proactive; and able to work independently.