TikTok Ops (Shop & Account)

We're hiring a TikTok Operator to run and grow our U.S. TikTok Shop. This isn't a content or social media job — it's a business role. You'll own the whole channel: TikTok Shop, creators/affiliates, content, ads, livestreams, and the numbers behind all of it.

We want a builder! Someone who either launched a TikTok Shop from zero and made it succeed, or took over a shop that wasn't performing and turned it around. It needs to be *their* win — not a channel they just helped run while someone else called the shots.

You'll start hands-on, with room to build and lead a team as the channel grows.
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JOB SPECIFICATIONS

[TikTok Business & Profitability]

• Understands how to grow TikTok sales while protecting margin, not just chasing GMV
• Good with numbers — can tell what's working, what's not, and what to scale or stop

[TikTok Shop Operations]

• Knows how TikTok Shop works — listings, pricing, promos, bundles, discount codes, store health

[Creators & Affiliates]

• Experience finding, recruiting, and managing TikTok creators and affiliates

[Content, Advertising & Livestream]

• Can guide short-form content strategy based on what performs well
• Familiar with TikTok Ads/Spark Ads and livestream operations

[Analytics & Reporting]

• Comfortable pulling together weekly performance updates and explaining the "why" behind the numbers

[Systems & Team Building]

• Can build simple SOPs/processes so the work runs smoothly as the team grows
• Open to eventually helping hire and manage a small supporting team

DUTIES & RESPONSIBILITIES

• Run the TikTok channel and grow its sales for the U.S. market
• Manage the TikTok Shop — product listings, pricing, promos, and store health
• Find, recruit, and manage TikTok creators and affiliates to promote products
• Plan and guide short-form video content based on what performs well
• Handle or oversee TikTok ads and livestreams
• Give weekly updates on sales, ads, creators, and content performance
• Create simple processes so the work can run smoothly as the team grows
• Strong English communication skills, written and verbal
• Can work independently, solve problems, and take full ownership of results

NON-NEGOTIABLES

• Based within Luzon, and willing to travel to NCR whenever the CEO is in Manila to check in with the team
• Was the main driver — not just a helper — behind a TikTok Shop's growth or launch. This means one of:

[1] Launched a TikTok Shop from scratch and built it into a success (or at least got it to a strong state before leaving the company/client), or...
[2] Took over a TikTok Shop with little to no traction (low sales/GMV) and turned it around

• Can clearly explain *their own* strategy and decisions behind that growth — not just point to results the shop achieved under someone else's plan
• Strong track record of driving measurable sales growth and improving overall TikTok channel performance
• Strong understanding of the TikTok Shop ecosystem and its key sales/growth drivers

NICE TO HAVE

• Background in health, wellness, beauty, personal care, supplements, medical products, sports, or other regulated consumer categories
• Experience managing TikTok at significant sales/GMV scale, or across multiple brands/shops
• Experience building or leading a TikTok/e-commerce team, or managing large creator networks
• Direct experience working with TikTok account managers or platform reps
• Experience managing TikTok alongside Amazon or other major e-commerce channels