Social Media & Content Manager

Brands: Grace Flowers & Maison Tamar
Work Arrangement: Remote
Role Type: [Full-Time / Part-Time — to be confirmed]

About the Brands

We are looking for a creative, highly organized and execution-focused Social Media & Content Manager to manage the organic social presence of two growing consumer brands:

Grace Flowers — a luxury modest womenswear brand focused on sophisticated, distinctive fashion and storytelling.

Maison Tamar — a premium beauty house with products across hair and beauty, built around quality, authenticity, education and an elevated customer experience.

Although both brands sit within the fashion and beauty space, they have distinct identities, audiences and content strategies. We are looking for someone who understands how to build and maintain those distinctions.

The Role

This is not a role for someone who simply schedules posts.

You will be responsible for developing the content strategy and content pillars for each brand and translating them into consistent, engaging content across social platforms.

You should be able to take brand objectives, product information, existing photo/video assets and raw footage and independently turn them into compelling social content.

We are looking for someone who can think strategically and execute hands-on.

Key Responsibilities

Social Media Strategy & Content Planning

• Develop and maintain clearly defined content pillars for each brand.
• Build monthly and weekly content calendars aligned with launches, campaigns, product priorities and business objectives.
• Develop platform-specific strategies for Instagram, TikTok, Facebook , Pinterest and other relevant platforms.
• Research trends, competitors, customer interests and emerging content opportunities.
• Identify appropriate trending sounds, formats, hooks and conversations without compromising the brands' positioning.
• Develop recurring content series that build familiarity, authority and audience engagement.
• Recommend content opportunities rather than waiting to be told what to post.

Content Creation

• Create engaging Reels, TikToks, Stories, carousels, graphics and short-form videos.
• Edit raw footage into polished, platform-ready content.
• Write scripts, hooks, captions, headlines and strong calls to action.
• Repurpose long-form and existing brand assets into multiple pieces of social content.
• Create polished graphics using Canva or equivalent tools.
• Edit short-form video using CapCut, Adobe Premiere, Final Cut, Filmora or similar tools.
• Maintain strong visual consistency with each brand's guidelines.
• Support product launches, campaigns, educational content, behind-the-scenes storytelling and promotional content.

Platform Management

Manage day-to-day content across relevant channels, including:

• Instagram
• TikTok
• Facebook
• Pinterest
• YouTube Shorts, where applicable

This includes publishing, scheduling, optimizing captions and hashtags/keywords, maintaining profiles and ensuring content is formatted appropriately for each platform.

Community Management

• Monitor and respond appropriately to comments and direct messages.
• Encourage meaningful engagement and conversation.
• Identify common customer questions that can become future content.
• Escalate customer-service or sensitive issues when necessary.
• Help cultivate an engaged community around both brands.

Social Search & Discoverability

• Conduct social keyword and hashtag research.
• Optimize captions, titles, descriptions and platform content for discoverability.
• Understand the increasing importance of search behavior on platforms such as TikTok, Instagram and Pinterest.
• Work with the Digital Growth & Performance Marketing Specialist to ensure organic content supports broader SEO and marketing objectives.

Analytics & Optimization

Track and report on:

• Reach and impressions
• Engagement rate
• Follower growth
• Video views and watch time
• Saves and shares
• Profile visits
• Link clicks
• Top-performing content
• Organic website traffic where available

You should be able to explain why content performed or underperformed and use those insights to improve future content.

What We're Looking For

You should have:

• Demonstrated experience managing social media for brands, businesses or e-commerce companies.
• Strong understanding of Instagram and TikTok.
• Excellent short-form video editing skills.
• Strong Canva/design skills and visual judgment.
• Excellent written English and copywriting ability.
• Experience developing content strategies, not simply following an existing calendar.
• Ability to develop content pillars from a brand's positioning and target audience.
• Strong understanding of hooks, storytelling, CTAs and audience retention.
• Strong understanding of platform trends and algorithms.
• Ability to manage two distinct brand identities without making their content feel interchangeable.
• Strong organizational and time-management skills.
• Ability to work independently and consistently meet deadlines.

Experience in beauty, hair, fashion, luxury or premium consumer brands is highly desirable.

Important

We are looking for someone who can hit the ground running.

You should not require daily instructions telling you what content to create. Once you understand the brand strategy, products, audience and upcoming priorities, you should be able to proactively develop ideas, build the calendar, create content, publish it, analyze performance and continuously improve.

Application Requirements

Please submit:

1. Your résumé/CV.
2. Your portfolio.
3. Links to social media accounts you have personally managed.
4. Examples of Reels/TikToks you personally edited.
5. Examples of graphics/carousels you personally created.
6. A brief explanation of your specific role on each account shown in your portfolio.
7. Screenshots or examples of measurable results you achieved — growth, engagement, reach, traffic, views or sales where available.
8. The social media and content tools you are proficient in.

Please clearly distinguish between content you personally created and content created by a wider team.

Shortlisted candidates will be required to complete a PAID practical assessment using Grace Flowers and Maison Tamar brand materials.