GTM Engineer

About us
Flat Rate Bookkeeping does bookkeeping and payroll for roughly 1,000 small businesses on a simple flat monthly fee — no hourly billing, no surprises. We're a lean team that builds our own software (an internal platform on React and Supabase) and runs our own ads, email , and SMS in-house. Our default is to build a system rather than hire ten people to do something by hand.

The role
You'll own the top of our funnel. Today most leads come from Meta ads into GoHighLevel, where our sales reps work them. Your job is to build the machine that adds a second, third, and fourth channel — and to be accountable for the number of qualified conversations it produces each month.

This is a builder role, not an SDR role. You'll spend most of your time in enrichment tools, cold -email infrastructure, automation platforms, and scripts — not on the phone. But you own the outcome: qualified leads sitting in the reps' pipeline.

What you'll do

Build and run outbound end to end: list-building, enrichment, and multi-step email /SMS/LinkedIn sequences aimed at small businesses that need bookkeeping or payroll
Find and wire up buying signals — new business registrations (Sunbiz and other state filings), first-hire job postings, businesses outgrowing DIY software, S-corp election season, and whatever else you discover works
Own cold -email deliverability: domains, warmup, inbox rotation, bounce and spam monitoring
Pipe everything into GoHighLevel cleanly — tagging, rep routing, dedupe — so hand-off to sales is instant
Instrument the funnel from source → lead → booked call → client, so we know CAC by channel
Use LLM APIs and agents for research, personalization, and lead scoring wherever they beat a human doing it
Run experiments weekly (new segment, new signal, new angle) and kill what doesn't work fast
Work with the sales reps to define "qualified" and tighten it from their feedback

Our stack (you'll inherit this)
GoHighLevel (CRM + sequences), Meta Ads, Brevo (email ), Twilio (SMS), Supabase, Vercel, and a custom internal platform on TanStack Start/React. You'll have room and budget to add tools — Clay, Apollo, Smartlead/Instantly, n8n/Make, or whatever you make the case for.

What success looks like

30 days: funnel audited, one new outbound channel live with real sends
90 days: [X] qualified conversations per month from channels you built, with CAC tracked per channel
6 months: outbound and signal-based lead gen is a predictable contributor alongside paid ads

Who you are

2+ years in a GTM engineering, growth engineering, RevOps, or technical outbound role where you built pipeline systems rather than just used them
Hands-on with enrichment and outbound tooling (Clay, Apollo, ZoomInfo, Smartlead/Instantly, or equivalents) and automation platforms (n8n, Make, Zapier)
Comfortable in code: Python or JavaScript for scrapers, API glue, and data cleanup; SQL to pull your own numbers
Have run cold email at volume and kept domains healthy doing it
Think in experiments and can point to a channel you built from zero, with numbers
Sharp written English — you'll write the first-touch copy that meetings depend on

Nice to have

Sold or marketed to small/local businesses before
GoHighLevel experience
Familiarity with accounting, bookkeeping, or payroll buyers