Creative Strategist & Direct Response Scriptwriter

We are looking for an experienced Creative Strategist & Direct Response Scriptwriter to join our team for a long-term collaboration.
Your main responsibility will be to develop creative concepts, hooks, scripts, and clear creative briefs for our Video Editors and AI Video Creators.
We provide the products. Your job is not to find products. Your job is to understand the product, develop strong advertising concepts, and give our editors clear direction on what to create.
Responsibilities
Understand the product and its target customer
Develop different marketing angles for each product
Create strong, scroll-stopping hooks
Write UGC, VSL, Direct Response, and short-form video ad scripts
Create detailed Creative Briefs for our Video Editors
Give clear direction for visuals, scenes, pacing, captions, and CTA
Provide references/examples when necessary
Create multiple concepts and variations for testing
Review completed videos and provide feedback to editors
Analyze creative performance and develop new concepts based on results
Understand metrics such as Hook Rate, Hold Rate, CTR, CPC, CPA, and ROAS
Requirements
Minimum 2+ years of experience in Creative Strategy, Direct Response Copywriting, or Performance Advertising
Strong experience creating concepts for Meta Ads and/or TikTok Ads
Experience writing UGC and VSL scripts
Strong understanding of hooks, angles, offers, storytelling, and customer psychology
Ability to turn a simple product into multiple advertising concepts
Ability to create professional and detailed briefs that editors can easily follow
Strong English communication and writing skills
Experience working directly with Video Editors is highly preferred
Portfolio Required
Please send examples of work that you personally created or directed.
We would like to see:
Creative Concept → Script → Creative Brief → Final Video
If available, also include performance results or case studies.
Paid Test
Selected candidates will complete one paid test.
We will provide the product.
You may be asked to create:
5 Marketing Angles
10 Hooks
3 Video Ad Scripts
3 Detailed Creative Briefs
We also want you to explain why you chose each concept and how the Video Editor should execute it.
How to Apply
Please include:
Name:
Years of Experience:
Portfolio:
Best Creative Examples:
Script Examples:
Case Studies / Results (if available):
Expected Rate:
Availability: Full-time / Part-time
We are looking for a long-term team member, not someone for a single project.