Google & YouTube Ads Specialist (Ecommerce Brand)

Are YOU an experienced Google Ads specialist who knows how to build a Search Brand Protection campaign that actually stops competitors and resellers from hijacking your branded traffic? Can you look at a broken conversion tracking setup and immediately spot where the pixel is leaking data? If you answered an enthusiastic "YES" to both questions above, KEEP READING.

We run Sashiko, an international ecommerce brand, and we're looking for a Google Ads Specialist to take ownership of our Search and YouTube advertising.

We need someone to take responsibility for:

Search Brand Protection, Done Right: We already launched a Brand Protection Search campaign ourselves and it did not work. You will audit what went wrong (keyword selection, match types, negative keywords, competitor bidding on our brand terms) and rebuild it into a campaign that actually defends our branded traffic.

YouTube Ads, From Zero: We have never run YouTube Ads. You will plan, structure, and launch our first YouTube campaigns — audience targeting, ad formats, creative testing cadence — and own their ongoing optimization.

Performance Max Evaluation: Assess whether PMax is a fit for our catalog and goals, and if so, structure and launch it correctly (asset groups, signals, exclusions) rather than treating it as a "set and forget" black box.

Tracking & Pixel Audit: We suspect our tracking has gaps. You will audit our Google Ads conversion tracking, GA4 setup, and pixel implementation, identify where data is being lost or misattributed, and fix it.

Weekly Performance Review: A short weekly check-in to walk us through results, what changed, and what's next. This is not a "launch and disappear" engagement — we want to actually see the numbers move.

Position Requirements:

At least 2-3 years of specific experience running Google Ads and YouTube Ads for ecommerce brands. You must be able to show real account results, not just certifications.

Strong technical grounding in tracking: comfortable diagnosing conversion tracking issues, GA4 configuration, and pixel/tag implementation problems — this is a recurring pain point for us and a core reason we're hiring.

Hands-on Search campaign expertise, specifically keyword strategy for brand protection / defensive campaigns — this is not generic "grow your Search account" work.

Judgment on PMax, not blind enthusiasm for it: we want someone who can tell us honestly whether it's the right tool for a given goal.

Clear, proactive communication: you flag problems and propose fixes without needing to be chased.

Availability: This is a part-time, ongoing collaboration — a few hours per week for campaign management and one weekly review call. This is not a full-time role, but we are looking for someone reliable who stays engaged month over month, not a one-off project.

What We Offer:

Ongoing Retainer: Paid hourly / weekly retainer based on the scope above, with room to grow as budgets and campaigns expand.

Real Ownership: You will own Search and YouTube end-to-end for the brand — not just execute someone else's brief.

Results-Focused Relationship: We care about outcomes. If the numbers move in the right direction, this can become a long-term, expanding engagement.