Google Ads Specialist

Design, launch, and manage paid advertisement campaigns across platforms such as Google Ads and Meta Ads

Perform regular keyword research, audience targeting, and ad copy updates to maximize campaign performance

Monitor daily and weekly campaign performance, adjusting bidding strategies, budgets, and targeting to optimize ROI

Prepare straightforward reports highlighting spend, conversions, cost per acquisition (CPA), and other key findings

Set up and manage conversion tracking through Google Tag Manager and Google Ads

Optimize landing pages and implement basic conversion rate optimization strategies

Analyze ad performance and spend on an ongoing basis, identifying what's working and reallocating budget accordingly

Run Google Search and Display campaigns alongside Meta campaigns on Facebook and Instagram

Present findings clearly and be prepared to discuss recommendations during regular check-ins

Ask clarifying questions proactively to avoid misunderstandings and keep campaigns moving forward