Direct Response Video Editor

Video Editor (Direct Response – Ecommerce Dog Supplement Brand)

We’re an ecommerce brand in the dog supplement space, and we’re looking for a direct response video editor who knows how to turn ideas into ads that actually convert.
This is NOT a traditional editing role.
We don’t need pretty edits — we need performance-driven creatives.

Important Context:
We don’t have a large library of original footage.
Your strength should be in sourcing, remixing, and building compelling visuals using:
Social media clips (TikTok, IG, YouTube)
B-rolls
AI-generated assets

What You’ll Be Doing:

• Turn scripts into high-converting video ads
• Visually communicate exactly what the script is saying (this is key)
• Source clips that match the story, pain points, and emotions in the script
• Use B-rolls and overlays to reinforce key claims and benefits
• Create multiple variations (hooks, angles, pacing) for testing
• Use AI tools to enhance production speed and creative output

What We Mean by “Direct Response Editor”:

• You don’t just edit… you translate persuasion into visuals.

If a script says:

“Your dog is silently suffering from joint pain…”

• You show subtle signs of pain, slower movement, emotional cues

If a script says:

“Within weeks, owners noticed their dogs running again…”

• You show transformation, energy, before/after contrast

You understand:

• Hooks = scroll stopping visuals
• Pain points = emotionally compelling clips
• Benefits = clear, believable outcomes

Your job is to make the viewer feel and believe the script, not just hear it.

What We’re Looking For:

• Strong understanding of direct response / performance marketing
• Experience editing UGC-style ads
• Ability to match visuals to script messaging perfectly
• Skilled at sourcing and repurposing content
• Great instinct for pacing, hooks, and retention
• Comfortable using AI tools in your workflow

Tools You Might Be Using:

• CapCut / Premiere Pro / After Effects
• AI video tools (Runway, Pika, etc.)
• Voice AI (ElevenLabs or similar)
• ChatGPT or similar tools for ideation
• TikTok Creative Center / Meta Ad Library for research

This Role Is Perfect For You If:

• You think like a marketer, not just an editor
• You know how to make people stop scrolling in the first 3 seconds
• You can turn simple clips into ads that sell
• You’re resourceful and fast

How to Apply:

Send us:
Your portfolio (REQUIRED) – focus on ad creatives / UGC-style videos
A short message covering:
Your experience with direct response editing
How you approach turning a script into visuals
AI tools you actively use
(Optional) 1–2 ads you’ve made that performed well + why
Send me your proposal, and let’s crush this space together. We are looking for someone long term, and grow with us, and also own bonus in the company.

If you can take a script and make people feel it, believe it, and buy… we want to work with you.

include the word EASY at the very top of your application