Creative Strategist / Copywriter

About Us

We're a fast-growing direct-to-consumer supplement brand serving health-conscious customers who want real results, not hype. Our marketing runs on data, not guesswork — and we're looking for a Creative Strategist who can turn customer psychology into ads that convert.
The Role
You'll own the creative strategy behind our paid social and native advertising campaigns — from ideation to performance analysis. You won't just write or design; you'll think like a strategist first, using research, testing data, and customer insight to guide what gets made and why.
What You'll Do
Develop creative angles, hooks, and messaging frameworks rooted in customer pain points, mechanisms of action, and buyer psychology

Build and maintain buyer personas for our supplement lines and translate them into creative briefs

Direct the creation of VSL scripts, advertorials, UGC scripts, and static ad concepts

Analyze ad performance data (CTR, hook rate, hold rate, CPA, ROAS) to identify what's working and iterate fast

Run structured creative testing — hooks, angles, formats — to find scalable winners
Collaborate with copywriters, editors, and media buyers to keep creative output aligned with campaign goals

Stay ahead of trends in the supplement/health space, competitor creative, and platform algorithm shifts (Meta, TikTok, native)

Maintain a swipe file and creative playbook documenting what's proven to work
What You Bring
2+ years in direct-response marketing, ideally in ecommerce/D2C, health, or supplements
A track record of creative that's driven measurable performance (not just "looked good")
Strong grasp of direct-response copywriting principles — even if writing isn't your main function
Comfort reading and acting on ad performance data
Ability to generate high volumes of testable creative ideas without sacrificing quality
Experience briefing or managing copywriters, designers, or video editors
Excellent written English and communication skills
Nice to Have
Experience specifically in the supplement/nutraceutical space
Familiarity with compliance considerations in health/supplement advertising
Background in behavioral psychology, persuasion, or consumer research
What We Offer
Fully remote, full-time position
Competitive base pay with performance-based incentives tied to campaign results
Direct ownership over creative strategy — your ideas go straight into live campaigns
A fast-moving, testing-driven culture where good work gets noticed and rewarded
To Apply
Send your resume along with 2–3 examples of creative you've strategized or produced that performed well (include the results if you can). Bonus points if you can walk us through why it worked.

MUST HAVE:

1 ) Must have written meta native ads before.
2 ) Willing to learn about how we execute when it comes to natives. We’re quite a big team. You also are going to have a senior copywriter above you that’s also writing copies every day and also trains the team of other junior copywriters.