Instagram Appointment Setter + Lead Generation VA

Online Fitness Coaching | Full-Time | Women Applicants Only

Overview
We are a growing U.S.-based online fitness and nutrition coaching company helping women 40+ lose body fat, build muscle, and get stronger.
We have a large, highly engaged social media audience and generate a high volume of warm inbound leads through Instagram content, new followers, ManyChat automations, and free resources.
We are hiring an experienced female Appointment Setter + Lead Generation VA to manage Instagram conversations and turn qualified leads into booked coaching calls.
This is NOT a copy-and-paste position.
We already have scripts, systems, training, follow-up procedures, and lead tracking in place. We need someone who can think critically, read the conversation, ask the right questions, identify the lead's actual problem, and naturally move qualified prospects toward booking a call.

What We're Looking For

• Women applicants only
• 2+ years of appointment setting, DM setting, lead generation, or conversational sales experience preferred
• Experience working with U.S.-based online coaches strongly preferred
• Experience setting appointments through Instagram DMs
• Excellent English proficiency is required, both written and spoken
• Spoken English must be clear, natural, and easy for U.S. team to understand, with a minimal accent
• Strong understanding of natural American conversational language
• Excellent critical-thinking skills and the ability to work outside of a script
• Ability to recognize buying signals, objections, pain points, and when someone simply isn't a qualified lead
• Able to ask intelligent follow-up questions based on what the prospect actually says
• Organized, proactive, coachable, and comfortable working independently
• Able to receive feedback and implement it quickly
• Experience with GoHighLevel is a plus

What You'll Do
You will manage Instagram DM conversations with warm and cold leads, including:

• Respond to new followers and inbound leads
• Proactively start new conversations through lead generation
• Respond to leads coming through ManyChat and free resources
• Build rapport while keeping conversations moving forward
• Uncover the prospect's goals, struggles, and current situation
• Identify gaps between what they're currently doing and what they need to reach their goals
• Educate leads when appropriate without over-coaching in the DMs
• Handle basic objections
• Recognize when a qualified lead is ready to be invited to a call
• Book qualified prospects onto our sales calendar
• Consistently follow up with warm leads and previous conversations
• Keep lead status and follow-ups organized in our CRM
• Communicate with our coaching and sales team about lead quality and patterns you're seeing

Performance Expectations
Our primary performance metric is qualified booked calls.
The goal for this position is a minimum of 10 qualified booked calls per week once fully trained and established in the role.
We will also track new conversations started, conversation volume, follow-up completion, booking rate, show rate, and lead quality.

Activity without results is not enough.

Schedule

• Full-time, 40 hours per week
• Monday through Saturday
• Must be available during agreed-upon U.S. business hours
• Long-term position for the right person
• Remote

Tech + Equipment Requirements

You must have:

• Reliable high-speed internet
• Backup internet access
• Reliable desktop or laptop computer
• Reliable power and backup plan for outages
• Quiet, professional workspace
• High-quality microphone/headset
• Excellent audio quality is REQUIRED. You will communicate with the team often so your audio must be crisp, clear, professional, and free from distracting background noise.

IMPORTANT: Read Before Applying
We are not looking for someone who only knows how to copy and paste scripts.
Our leads will not always give you the answer you expect.
If you need a script for every possible response, do not apply for this position.

How to Apply
Start your application with the code word STRONG so we know you read the entire posting.
You must also submit a Loom video with your application. Applications without a Loom video will not be considered.

In your Loom, please introduce yourself and answer the following:
1. Tell us about your previous Instagram DM appointment-setting experience and the businesses or coaches you've worked with.
2. How many qualified calls were you personally responsible for booking per week in your most recent setting position?

Your Loom is part of the interview. We will evaluate your spoken English, communication style, audio quality, ability to think independently, and how naturally you communicate.