SENIOR MEDIA BUYER – DTC E-COMMERCE / SUBSCRIPTION BRAND

We’re looking for an experienced, performance-driven Media Buyer who has a proven track record scaling DTC e-commerce brands with a subscription model.

This role is not just about achieving a good platform ROAS. We need someone who understands the economics behind acquiring and retaining customers and can make scaling decisions based on New Customer ROAS, CAC, LTV, payback period, and subscription performance.

What You’ll Be Responsible For

• Manage and scale paid acquisition campaigns, primarily across Meta Ads
• Develop structured testing and scaling strategies across creatives, audiences, offers, and landing pages
• Monitor and optimize campaigns based on New Customer ROAS, CAC, LTV, CPA, AOV, and overall profitability
• Understand the difference between blended/platform ROAS and New Customer ROAS
• Make budget and scaling decisions based on customer acquisition economics—not just Ads Manager results
• Analyze how subscription acquisition, retention, churn, and repeat purchases affect allowable CAC and profitability
• Work closely with our creative team to identify winning angles and provide clear feedback based on performance data
• Identify opportunities to improve acquisition efficiency and scale winning campaigns
• Provide clear reporting on performance, insights, problems, and next steps

Requirements

• Proven experience managing paid media for DTC e-commerce brands
• Hands-on experience with subscription-based e-commerce brands is required
• Strong understanding of New Customer ROAS, CAC, LTV, CPA, AOV, retention, churn, and payback periods
• Strong experience with Meta Ads and performance marketing
• Able to analyze performance beyond surface-level ROAS and understand the full customer lifecycle
• Experience managing and scaling significant monthly ad spend
• Strong understanding of creative testing and direct-response advertising
• Comfortable working with data and making decisions based on profitability
• Experience in beauty, health, or supplements is a strong bonus

To apply, please send us a link to your portfolio where we can see your previous works and let us know your rate.