DM Setter - Ecommerce Advisory & Coaching

At OOAK Advisory, we help e-commerce operators scale to 8 figures by installing proven systems across advertising, supply chain, team building, and brand. Alongside the advisory work, we run coaching and mastermind programs, our founders' personal brands, and our own e-commerce brands.

Almost every client we have started as a conversation in the DMs. Right now, there are more of those conversations coming in than we can answer, and the ones nobody gets to are revenue we never see.

We're hiring a DM Setter to own that inbox and turn conversations into booked calls for our closer and founders.

Key Responsibilities

• Work every inbound DM, comment, story reply, and new follow that comes off our content
• Run cold outreach to e-commerce founders and operators, at volume, without sounding like a template
• Send from both the OOAK brand account and our founders' personal accounts
• Qualify against our criteria and book only the calls that fit
• Follow up on schedule; most calls get booked on the third or fourth message, not the first
• Track and report conversations opened, reply rate, calls booked, and show rate every week

Requirements

• 2+ years setting appointments or running DM outreach with real numbers behind it
• Excellent written English, natural and conversational, no stiff scripts and no hype
• Fluent on Instagram and clear on what makes a founder reply instead of leaving you on seen
• Organised to the point of boring; every conversation tracked, every follow-up on the day you said
• Self-directed, chases their own follow-ups and hits their own targets

Bonus Points

• High ticket experience; a five-figure decision is a different conversation than a $49 product
• Background in or around e-commerce, DTC, or paid media
• You've set up a coaching, consulting, or agency offer

What We Offer

• Fixed salary of $900–$1,200/month depending on experience, paid on time, every month
• 40 hours per week, remote and flexible
• Real training on our offer, our qualification criteria, and our scripts
• Direct access to founders, no layers
• A growth path into closing; the setter seat is the entry point into our sales team

Not the Right Fit: This is not a copy-paste blasting role. We're looking for someone who treats the inbox like a pipeline, not a chore, and who would rather book 5 calls that show up than 15 that waste everyone's time.

How to Apply: Send the following to ----------

• Your CV/resume
• A short intro
• Three DM opening messages you'd send to an e-commerce founder doing around $200k/month who just posted about hiring struggles. Three different angles, not three versions of the same one.

Include the word "SETTER" in the subject line so I know you've read the post.