Meta Ads & Lead Generation Specialist

We are looking for an experienced Meta Ads & Lead Generation Specialist to help LLegacy Financial Solutions ---------- generate qualified leads through Facebook and Instagram advertising.

This is a long-term opportunity for the right person. We are looking for someone who has real, hands-on experience creating, launching, tracking, and optimizing Meta advertising campaigns—not someone who only creates social media posts.

Responsibilities:

• Build and manage Facebook and Instagram lead-generation campaigns
• Create and optimize Meta Ads campaigns
• Develop effective ad copy and campaign strategies
• Help create and optimize landing pages designed to generate leads
• Set up and monitor Meta Pixel, conversion tracking, and other relevant tracking tools
• Test different audiences, creatives, messaging, and offers
• Monitor cost per lead, lead quality, conversion rates, and campaign performance
• Connect Meta lead generation with our HighLevel (GHL) CRM
• Help build retargeting campaigns
• Provide regular reports explaining campaign performance and recommendations
• Continuously test and optimize campaigns based on actual data

REQUIREMENTS:

• Proven hands-on experience with Meta Ads Manager
• Experience generating leads through Facebook and Instagram
• Strong understanding of campaign objectives, audiences, retargeting, and conversion tracking
• Experience with landing pages and lead funnels
• Experience with HighLevel (GHL) is strongly preferred
• Strong analytical and problem-solving skills
• Good written English and communication skills
• Able to work independently and communicate clearly
• Must be able to provide examples of campaigns you have personally managed

IMPORTANT:

We are looking for someone who can demonstrate actual results from previous lead-generation campaigns. Please be prepared to provide examples of campaigns you personally managed, your specific role, approximate advertising budget, cost per lead, and results achieved.

Experience working with credit repair, financial services, or other regulated industries is a strong advantage.

We are building our marketing system internally and are looking for someone interested in a long-term working relationship and growing with the company.

Applicants who only have experience with social media posting or graphic design, without hands-on Meta Ads experience, are not the right fit for this position.