Generative AI Specialist (Video & Image Creative) eComm

Employment Type: Part-Time / Full-Time

The Lead
We are building out a high-scale Shopify store and e-commerce advertising program. We need a Generative AI Expert who bridges the gap between cutting-edge AI toolsets and high-converting performance creative. You will own the end-to-end production of AI-generated video ads, UGC-style videos, and Amazon A+-inspired Product Landing Page (PLP) visual assets.

Why This Role Matters
Visual assets drive our conversion rates and customer acquisition cost (CAC). Instead of standard media production, we leverage AI workflows to test, iterate, and scale top-performing creative assets. Your output will directly impact click-through rates (CTR) and conversion rates (CVR) across our Shopify store and paid ad channels.

Core Responsibilities
1. GenAI Video Production & Editing

• Script-to-Screen Workflow: Develop storyboards, character reference sheets, location reference sheets, and product reference sheets to maintain 100% visual consistency.
• Asset Consistency: Guarantee character, product, voice, and location consistency across all video sequences while strictly adhering to brand guidelines.
• Ad Creative Execution: Produce high-converting e-commerce ad concepts and UGC-style videos optimized for paid social channels (Meta, TikTok, YouTube Short-form).
• Audio & Post-Production: Combine AI prompt engineering, precise video editing, and compelling voiceover integration to create polished final edits.

2. GenAI Image Assets & Product Landing Pages (PLP)

• Amazon A+ Strategy on Shopify: Adapt proven Amazon A+ design frameworks to elevate our Shopify product landing pages for trust building and conversion.
• Primary Images: Design high-CTR main images engineered to win the click in search and feed contexts.
• Secondary Images: Build lifestyle and educational secondary image stacks highlighting key product features and benefits.
• Below-the-Fold (BTF) Assets: Create conversion-focused content, including competitor comparison charts, benefit infographics, customer review layouts, and feature callouts.
• Angle Emulation: Analyze competitor image archives to identify missing product angles, using AI tools to render identical angles and fill visual gaps.

3. Research & Competitor Intelligence

• Mine competitor creative strategies and adjacent niches using provided e-commerce intelligence tools.
• Translate data-backed competitor insights into optimized video scripts, image concepts, and visual hooks.

Tool Stack Mastery
Candidates must demonstrate hands-on experience with the following tools:

• Video Generation & Editing: Higgsfield, Google VEO 3, SeeDance, CapCut, Adobe Premiere Pro
• Voice & Synthetic Media: HeyGen, ElevenLabs
• Image Generation & Design: Google Nano Banana, Higgsfield Soul Cinema, Photoshop/Figma

Qualifications

• Proven E-Commerce Portfolio: Mandatory portfolio showcasing previous work in AI video generation, image creation, and high-converting e-commerce ad creative.
• Competitor Intelligence Skills: Ability to extract actionable visual patterns from top-selling competitor products and apply them to new creative concepts.
• Prompt Engineering Mastery: Mastery of parameters, reference inputs, and image-to-video / text-to-video workflows across current GenAI models.

Preferred Qualifications

• Active, paid subscriptions to the required AI software tools.
• Direct experience running visual assets for high-volume Shopify storefronts.

How to Apply

• Submit your resume alongside a link to your portfolio. Ensure your portfolio clearly showcases:
• Examples of AI-generated video creative with visual consistency.
• E-commerce image designs (infographics, comparison charts, PLP stacks).