Senior Google Ads Specialist - Local Services Lead Generation | Fully Remote

Pareto Leads is looking for an experienced Google Ads specialist in the Philippines to take ownership of campaign performance across competitive local service markets.

This is a hands-on optimization role. You’ll focus on Google Search, lead quality, and spend efficiency, while a dedicated campaign manager handles client communication.

ABOUT PARETO LEADS

We help local service businesses grow through paid advertising, conversion-focused landing pages, and CRM systems that connect marketing performance to business results.

Our clients operate in industries such as garage doors, locksmiths, HVAC, chimney services, and construction—competitive markets where smart decisions make an immediate difference.

YOUR RESPONSIBILITIES

• Manage and optimize Google Search campaigns across multiple accounts.
• Improve account structure, keyword targeting, search terms, negative keywords, bidding strategies, and budget allocation.
• Write and test responsive search ads.
• Identify opportunities to reduce cost per lead and improve lead quality.
• Diagnose performance changes and turn findings into clear action plans.
• Run structured tests across ad copy, bidding strategies, match types, and landing pages.
• Monitor accounts consistently, catch issues early, and take ownership of resolving them.
• Collaborate with our campaign managers and internal team to improve results.

WHAT WE’RE LOOKING FOR

• At least 5 years of hands-on Google Ads experience, with Search as your primary platform.
• Proven experience generating leads for local service businesses through phone calls and form submissions.
• Strong understanding of geographic targeting and competitive local search markets.
• The ability to analyze performance, identify root causes, and prioritize the right optimizations.
• Strong numerical and analytical skills.
• Ownership, discipline, and consistency in daily account management.
• Strong spoken and written English for collaboration with our Israel-based team.

You should be comfortable answering questions like: “An account’s cost per lead increased by 40% this month. What would you investigate first, and why?”

WHAT YOU’LL GET

• Fully remote work from the Philippines.
• A role focused on campaign performance, with no client calls, scope negotiations, or chasing client approvals.
• Accounts with meaningful advertising budgets in competitive markets.
• Base salary plus a performance bonus tied to the accounts you optimize.
• Weekly feedback, shared tools, and proven industry playbooks.
• The opportunity to deepen your expertise and grow with an ambitious agency.

HOW TO APPLY

Please complete the application form here:
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