Paid Ads Expert (Performance Marketing – Lead & Revenue Focus)

We are hiring a Paid Ads Expert to join our marketing agency. This role is 100% performance-driven.

Your responsibility is simple: generate qualified leads and profitable website purchases across multiple client accounts.

This is not a brand awareness or engagement role. We are looking for someone who understands funnels, tracking infrastructure, attribution logic, and ROI optimization.

Your Mission:

Plan, launch, optimize, and scale paid advertising campaigns that produce measurable business results — leads, sales, and revenue — for multiple clients simultaneously.

You will be accountable for performance metrics, not impressions.

Core Responsibilities:

Develop and execute full-funnel paid ad strategies for both e-commerce and B2B lead generation clients.

Plan, structure, and manage campaigns across:
1 Meta Ads (Facebook and Instagram)
2 Google Ads (Search, Display, YouTube)
3 TikTok Ads (strong advantage)

Build conversion-focused campaigns optimized for:
1 Website purchases
2 Qualified lead submissions

Properly structure cold, warm, and retargeting campaigns with clear budget allocation logic.

Set up and manage tracking systems including:
1 Meta Pixel
2 Google Tag Manager (GTM)
3 GA4
4 Conversion events
5 Conversions API (preferred)

Implement structured attribution using UTMs and event tracking.

Conduct systematic A/B testing on:
1 Creatives
2 Audiences
3 Offers
4 Landing pages

Monitor and optimize performance metrics such as:
1 Cost per Lead (CPL)
2 Cost per Acquisition (CPA)
3 Return on Ad Spend (ROAS)
4 Conversion Rate (CVR)

Deliver weekly performance reports with:
1 Data insights
2 Optimization actions taken
3 Next-step strategy

Collaborate with designers, video editors, and account managers to align creative execution with campaign objectives.

Manage multiple client accounts simultaneously without performance decline.

Requirements:

Proven experience running conversion-focused paid campaigns for e-commerce and B2B lead generation.

Ability to demonstrate real performance results with clear metrics (CPL, CPA, ROAS, revenue impact).

Strong understanding of:
1 Audience targeting
2 Funnel structure
3 Retargeting strategy
4 Scaling methodology

Hands-on experience setting up tracking and analytics correctly (GTM, GA4, Pixel implementation).

Structured, data-driven optimization approach.

Ability to manage time, priorities, and performance across multiple active campaigns.

Clear communication and reporting skills.

What Success Looks Like:

Consistent generation of qualified leads at or below target CPL.

Profitable website purchases at sustainable CPA.

Transparent performance reporting with proactive optimization.

Stable performance while managing multiple client accounts.

Compensation:

Open to full-time monthly retainer. Please include your rate structure and availability.

To Apply:

Send 2–3 case studies showing:
1.1 Campaign structure
1.2 Budget level
1.3 Results achieved
1.4 Time frame

Briefly explain how you would structure a paid campaign to generate 50 qualified leads in 14 days.

Use the subject line: Performance Growth Operator

We are looking for someone who measures success in revenue and qualified leads — not impressions.