Performance Marketing Specialist – Lead Generation & Website Conversions

We are hiring a Paid Ads Expert to join our marketing agency. This role is focused entirely on performance. Your job is to generate qualified leads and website purchases across multiple client accounts.

This is not a brand awareness or engagement role. We are looking for someone who understands funnels, tracking, attribution, and ROI.

Your Mission:
Plan, launch, optimize, and scale paid advertising campaigns that produce measurable business results for multiple clients at the same time.

Responsibilities:

1. Develop full-funnel paid ad strategies for e-commerce and B2B clients.

2. Plan and manage campaigns on Meta Ads (Facebook and Instagram) and Google Ads. TikTok Ads experience is a plus.

3. Build conversion-focused campaigns optimized for website purchases and lead form submissions.

4. Structure cold, warm, and retargeting campaigns properly.

5. Set up and manage tracking systems including Meta Pixel, Google Tag Manager, GA4, and conversion events.

6. Implement proper attribution using UTMs and event tracking.

7. Conduct A/B testing on creatives, audiences, offers, and landing pages.

8. Monitor and optimize key metrics such as cost per lead, cost per acquisition, ROAS, and conversion rates.

9. Provide weekly performance reports with data insights and action plans.

10. Collaborate with designers, video editors, and account managers to align creatives with campaign objectives.

11. Handle multiple client accounts simultaneously while maintaining performance standards.

Requirements:

1. Proven experience running conversion-focused paid campaigns for e-commerce and B2B lead generation.

2. Ability to show real results with clear metrics such as CPL, CPA, and ROAS.

3. Strong understanding of audience targeting, funnel structure, and retargeting strategies.

4. Hands-on experience setting up tracking and analytics correctly.

5. Data-driven decision making and structured optimization approach.

6. Ability to manage time and performance across multiple active campaigns.

7. Clear communication and reporting skills.

What Success Looks Like:

1. Consistent generation of qualified leads at target CPL.

2. Profitable website purchases at sustainable CPA.

3. Clear performance reporting and proactive optimization.

4. Ability to manage multiple client campaigns without performance decline.

Compensation:
Open to full-time monthly retainer. Please include your rate structure and availability.

To Apply:

1. Send 2 to 3 case studies showing campaign structure and results.

2. Briefly explain how you would structure a paid campaign to generate 50 qualified leads in 14 days.

3. Include the subject line: "Performance Growth Operator"

We are looking for someone who measures success in revenue and leads, not impressions.