Hiring a Developer to Build a Quiz-Based Lead Gen Web App (MVP)

Project: Dominance Scorecard – Local Business Marketing Tool
We’re looking for an experienced full-stack developer to build an MVP of a proprietary, quiz-based web application designed to diagnose a local business’s market position and capture high-intent leads.
This is a real product, not a throwaway landing page.

???? Project Goal
Build a fast, polished, interactive web app that:
???? Diagnoses a local business’s marketing position
???? Generates a personalized score and short diagnosis
???? Gates a downloadable PDF report behind a lead form
???? Feeds qualified leads directly into our marketing system
???? Core User Journey
???? Visitor lands on: ---------- /scorecard
???? Takes an 8–10 question interactive quiz
???? Sees results including:
? A Dominance Score (e.g. 64/100)
????? A tier label (e.g. Contender, Dominant)
???? A short diagnostic summary
???? To unlock the full “Dominance Playbook” (PDF), user submits:
???? Name
???? Email
???? Phone
???? Business Name
???? City
???? Lead is stored and pushed to our email platform for follow-up

????? MVP Features
???? Front-End (User Experience)
???? Single-page application (SPA)
? Clean, modern UI (designs will be provided)
? Quiz experience:
?? One question at a time
????? Clickable answer cards
???? Animated progress bar
???? Results page includes:
???? Numeric score (0–100)
???? Tier label
???? 3–5 personalized diagnostic insights
???? Lead capture gate before PDF unlock
?? PDF download button after form submission
?? Back-End & Logic
???? Quiz engine with 8–10 multiple-choice questions
???? Each answer mapped to point values
???? Scoring algorithm:
?? Total points ? normalized score (0–100)
?? Score ? tier assignment
???? Diagnostic rules engine
???? Matches answer patterns to predefined “growth leak” insights
???? PDF generation
????? Auto-generate a branded PDF report using quiz data
???? HTML ? PDF or backend PDF library is fine
???? Data pipeline
???? Save quiz responses, scores, and lead info to database
???? Send lead data to email platform (ConvertKit or similar) via API
????? Tech Stack (Flexible – Open to Your Recommendation)
Preferred, but not mandatory:
?? Frontend: React / Next.js or Vue
???? Backend: Node.js or Python (Flask/Django)
????? Database: PostgreSQL or NoSQL
?? Hosting: Vercel, AWS, or DigitalOcean
???? PDF generation: Your recommended approach
We care more about clean architecture and execution than strict stack choices.
? Ideal Developer Profile
???? Strong full-stack experience
???? Comfortable with quiz logic, scoring systems, and conditional flows
???? Experience generating PDFs dynamically
???? API integration experience (email platforms, webhooks)
???? Attention to UX details (progress states, transitions, validation)
? Able to build MVPs efficiently without over-engineering
?? Project Scope
???? MVP build (not a massive platform)
???? Clear requirements
???? Designs provided
???? Opportunity for ongoing work if this MVP performs well
???? To Apply, Please Include:
???? A brief intro
???? Relevant projects (especially quizzes, calculators, lead tools, or dashboards)
????? Your suggested tech stack
? Estimated timeline for MVP delivery
???? Why This Project Is Different
This isn’t just a form — it’s a core lead-generation asset for our business, with real users and real impact.
If you enjoy building smart, conversion-focused tools, you’ll enjoy this project.