Brand & Demand Manager — Luxury Vacation Rentals (Direct Bookings)

TITLE: Brand & Demand Manager — Luxury Vacation Rentals (Direct Bookings)

Company: LUXSTAYUSA
Type: Independent contractor, long-term, full-time
Location: Fully remote — must overlap at least 4 hours with US Eastern Time
Salary: $500/month to start, reviewed at 90 days, with increases tied to direct-booking growth.

ABOUT US
LUXSTAYUSA manages luxury short-term rentals across the Outer Banks (North Carolina), Snowshoe (West Virginia), Las Vegas and other US markets. Our flagship brand is The Three Authors — three oceanfront estates in Corolla, NC named The Fitzgerald, The Mark Twain and The Hemingway. We're building toward being a premier luxury and experiential hospitality brand: weddings, corporate retreats, wellness and artist retreats alongside the rental business.

THE ROLE
Right now most of our bookings come through Airbnb, VRBO and ---------- , and we pay for that. Your job is to build the direct channel so we depend on the OTAs less every quarter.

You'll own the brand and the demand it creates — the content, the email , the paid social, and the numbers underneath all of it. You'll have real latitude and you'll be measured on real outcomes.

WHAT YOU'LL DO

• Own the content calendar and produce it: short-form vertical video, photography direction, property stories, seasonal campaigns
• Own email end to end — list growth, segmentation, campaigns, automated sequences (we use GoHighLevel)
• Run paid social on Meta with a small test budget, and tell us honestly when it isn't working
• Write and maintain listing copy across all OTA channels and our direct site
• Build the case for direct: why a guest should book with us instead of through a platform, and make that case everywhere
• Report monthly on direct-booking share, email list growth, cost per direct booking, and content performance

WHAT WE NEED

• 3+ years in marketing with real ownership of a channel — not just scheduling posts for someone else
• You can actually produce: short-form video editing (CapCut, Premiere or similar), Canva or Figma, and you write well in English. Include work we can watch and read
• Hands-on email marketing experience. GoHighLevel, Mailchimp, Klaviyo or similar
• Meta Ads Manager experience with your own budgets, however small
• You think in numbers. If you can't tell us what you measured in your last role, this isn't the seat
• Hospitality, travel or real estate experience is a strong plus but not required if the marketing craft is there

WHAT THIS ISN'T
This is not a graphic design role and not a "post three times a week" role. If you want a brief handed to you, this will be uncomfortable.

HOW TO APPLY
Subject line: "Brand & Demand — [Your Name]". Answer all three questions or we won't read it.

1. Send links to two things you made — one video, one piece of writing. Tell us what each was for and what happened after it went out.
2. We want more guests booking directly instead of through Airbnb. Give us the first three things you'd do, in order, and say why that order.
3. What would you measure in your first 90 days, and what would you deliberately ignore?

Shortlisted candidates will be paid for a small test project before we make any offer.