Full-Time Social Media & Brand Manager - Remote

Position Overview
We are seeking an experienced, creative, and highly organized Social Media & Brand Manager to build and manage the online presence of a growing luxury residential construction and real estate brand. This is more than a posting role. You will be responsible for brand strategy, content planning, storytelling, social media management, creative coordination, and eventually buyer/Realtor lead generation.

The initial focus will be documenting the brand's first residential project from Day Zero through completion, with the marketing strategy gradually shifting toward property promotion and sales as the project nears completion.

Key Responsibilities
Develop weekly and monthly social media strategies and content calendars.
Manage Instagram, TikTok, YouTube Shorts, and Stories.
Schedule and publish high-quality content consistently.
Write engaging, professional, and premium captions and copy.
Organize project photos, videos, renders, graphics, and marketing assets.
Coordinate with video editors, graphic designers, photographers, and local content creators.
Review raw footage and identify opportunities for Reels, TikToks, Shorts, Stories, and carousels.
Communicate with management about what needs to be filmed and when.
Document major construction milestones from demolition to completion.
Maintain a consistent luxury brand identity, tone, and visual style.
Research relevant trends while maintaining a sophisticated brand image.
Monitor analytics, engagement, website traffic, inquiries, and leads.
Maintain an organized database of potential buyers and Realtors.
Support future property launches, private previews, floor plan releases, and sales campaigns.
Prepare a concise weekly report covering content, upcoming filming needs, performance, and leads.

Content Pillars
Content should be built around:
1. The Build
Demolition, excavation, foundation, framing, rough-ins, insulation, drywall, cabinetry, finishes, landscaping, and completion.
2. Construction Education
Waterproofing, framing, insulation, HVAC, plumbing, electrical, roofing, windows, structural details, and other behind-the-wall work.
3. Design
Kitchens, bathrooms, flooring, cabinets, lighting, fixtures, materials, architectural details, floor plans, and interior/exterior design.
4. Transformation
Show the journey from Existing House → Demolition → Construction → Interior → Finished Home.
5. Brand
Company philosophy, construction decisions, quality standards, founder/project insights, and behind-the-scenes stories.

Content Targets
Approximately:
2 high-quality Reels per week
1 carousel/photo post per week
3–7 Stories per week
TikTok and YouTube Shorts adaptations
Quality is more important than quantity.
Capture everything. Post strategically.

Project Documentation
The social media and brand manager will coordinate content capture for major milestones including:
Day Zero / Existing Property
Demolition
Excavation & Foundation
Framing
Rough-ins / Mechanical
Insulation & Drywall
Cabinetry & Millwork
Interior Finishes
Exterior & Landscaping
Near Completion
Final Professional Photography & Video
All footage must be properly organized so it can be reused for future marketing and portfolio content.

Qualifications
3–5+ years of experience in social media, content management, digital marketing, or a related role.
Proven experience managing social media for a business, brand, real estate, construction, architecture, design, or other visual industry.
Strong knowledge of Instagram, TikTok, and YouTube Shorts.
Excellent written and verbal English.
Strong copywriting, storytelling, and content strategy skills.
Excellent organization and time management.
Experience coordinating with creative professionals.
Ability to analyze social media performance.
Able to work independently and meet deadlines.
Strong understanding of professional and luxury brand presentation.
Reliable high-speed internet and professional remote-work setup.

Preferred
Experience with luxury real estate, construction, architecture, interior design, or property development.
Strong understanding of premium visual branding.
Canva, Adobe, CapCut, or similar tools.
Meta Business Suite and social analytics.
Basic video editing and graphic design.
Google Drive/content asset management.
Website/WordPress/Webflow experience.
Lead generation and digital marketing experience.
Strong visual judgment and short-form storytelling skills.

Important
This is NOT a basic social media posting position.
We are looking for someone who thinks like a Brand Manager and Content Strategist.
You should be able to answer:
What should we film?
Why should we film it?
How should we present it?
When should we publish it?
What story does it tell?
How does it strengthen the brand?
How can it eventually generate buyers and Realtor relationships?
You are expected to proactively identify content opportunities and communicate filming requirements to management.

Growth Opportunities
High-performing candidates may have opportunities to:
Lead the overall digital brand strategy.
Manage social media for future projects.
Lead creative and marketing team members.
Manage photographers and content creators.
Participate in property launches and sales campaigns.
Advance into Senior Brand/Marketing Management.
Receive performance-based incentives as the company grows.

Why Join?
100% remote position.
Help build a luxury residential brand from the ground up.
Document a complete residential project from Day Zero to finished home.
Significant creative and strategic ownership.
Opportunity to build a long-term portfolio and marketing system.
Growth opportunities as the company expands into future projects.

How to Apply
Please send to ----------
Updated Resume/CV
Links to 3–5 social media accounts or brands you have managed
Portfolio or examples of your work
2–3 minute audio introduction
Brief summary of your content strategy and creative coordination experience
Brief explanation of why you are interested in the role

Application Questions
If demolition begins Monday, what content would you capture before, during, and after?
What would your first 30 days of content look like for a new luxury residential brand?
How would you turn a normal construction update into an engaging Reel?
What luxury brands have excellent social media branding, and why?
How would you balance brand building with future buyer and Realtor lead generation?

Subject: Social Media & Brand Manager Application – Your Full Name
Note: Only shortlisted applicants will be contacted.