Short-Form Video Editor, Content Strategist & Trend Researcher for Influencer

I’m looking for a highly skilled and creative social media professional to help an established influencer turn existing footage into engaging Instagram Reels and TikToks, analyze content performance, research relevant trends and competitors, and provide thoughtful feedback on new content ideas.

I already have an established brand, overall content strategy, content ideas, and plenty of footage. I need someone who can take raw B-roll and talking-head clips and transform them into polished, entertaining content that feels current, stylish, and native to social media.

I also need a collaborative creative partner who can evaluate the ideas and concepts I send them. I want honest, strategic feedback about whether an idea makes sense for my brand, whether it is likely to perform, and how I can execute it in a way that feels original and true to my personality.

I typically film every two weeks, so I would like a curated trend and content-idea brief before each filming day.

This is not a traditional account-management position. You will not need to post to my accounts, respond to comments or DMs, or manage my community.

Video Editing and Content Creation:

• Edit B-roll and talking-head footage into engaging Reels and TikToks
• Select the strongest moments from longer videos
• Add compelling hooks, text overlays, subtitles, music, and graphics
• Understand pacing, humor, trends, and audience retention
• Write short, engaging captions when needed
• Repurpose one piece of footage into multiple unique posts
• Produce a consistent, high volume of content without sacrificing quality
• Follow an established visual identity, tone, and brand voice

Analytics and Content Strategy:

• Regularly review my Instagram and TikTok analytics
• Analyze views, watch time, retention, shares, saves, comments, and follower growth
• Identify which topics, hooks, formats, lengths, and recurring series perform best
• Explain why certain posts performed better than others
• Recommend what I should continue, improve, test, or stop creating
• Use performance data to guide upcoming filming sessions
• Help refine my content plan while remaining consistent with my existing brand strategy

Creative Feedback and Development:

• Review content ideas, post concepts, series ideas, and references I send
• Give honest feedback about whether each idea makes sense for my brand and audience
• Explain why an idea may or may not perform well
• Suggest improvements to make each concept more engaging, current, or shareable
• Show me how to adapt an idea so it feels original and specific to my personality
• Help develop promising ideas into clear hooks, formats, scripts, or filming directions
• Recommend when an idea should be changed, simplified, saved for later, or skipped
• Be comfortable offering thoughtful strategic feedback instead of automatically agreeing with every idea

Trend and Competitor Research:

• Monitor relevant TikTok and Instagram trends
• Research trending formats, sounds, hooks, editing styles, conversations, and concepts
• Send me a curated trend report weekly or, at minimum, before each biweekly filming day - 20 per
• Focus on trends that genuinely fit my brand—not a generic list of everything popular
• Explain exactly how I could adapt each trend to my personality, audience, industry, and content pillars
• Provide a suggested hook, concept, and filming direction for each recommended trend
• Identify trends early enough for me to film and publish them while they are still relevant
• Analyze relevant influencers and competitors to identify successful formats, emerging ideas, and content gaps
• Recommend ways to use inspiration without copying another creator

The ideal candidate:

• Has strong experience editing content for influencers or personal brands
• Understands Instagram Reels and TikTok—not just traditional video editing
• Has experience turning analytics into clear content decisions
• Understands hooks, retention, shareability, discoverability, and audience growth
• Actively follows social media trends and knows which ones are worth using
• Can transform trends and references into original, brand-specific concepts
• Has excellent written English and can create natural-sounding text overlays
• Is creative, strategic, detail-oriented, reliable, organized, and fast
• Can follow direction while also offering honest opinions and fresh ideas
• Understands content designed to appeal to both women and men
• Can create content that feels polished, witty, feminine, playful, intelligent, and authentic

Experience with CapCut, Premiere Pro, Canva, Instagram Insights, TikTok Analytics, or similar tools is preferred.

This has the potential to become a consistent, long-term position for the right person.

To apply, please include:

1. A short introduction describing your experience
2. Links to Reels or TikToks you have personally edited
3. Examples featuring text overlays, talking-head editing, or influencer content
4. An example of how you used analytics to improve a creator’s content
5. An example of a trend report, competitor analysis, or content-performance report you created
6. Three current social media trends that could be adapted for a feminine influencer and how you would make each one feel original
7. An example of a time you improved—or advised against—a client’s original content idea
8. The editing and analytics programs you use
9. Your typical turnaround time
10. Your hourly rate or preferred monthly rate
11. How many short-form videos you can realistically complete each week
12. The word “PINK” at the beginning of your application so I know you read the full description

Shortlisted applicants may be asked to complete a small paid trial project. This may include editing one short-form video and providing a brief analysis of a content concept, including whether it fits the brand and how they would improve or personalize it.