Media Buyer (Google Ads + Meta Ads)

This is Us
Sona Visual is a content creation and marketing team based in Calgary, Canada, with a growing footprint in Canada and US. For over a decade we've built a name for ourselves in real estate marketing, and we're now expanding what we do for our clients beyond photography and video into full-funnel digital marketing, including paid ads.
We move fast, we're hands-on, and we care about getting real results for our clients, not just clicks and impressions. If you like owning something end to end and seeing your work turn directly into leads and revenue for real businesses, keep reading.

The Role
We're hiring an in-house Media Buyer to become our go-to expert on Google Ads, Meta Ads, and paid advertising more broadly. This isn't a "run a few campaigns and check back in a month" role. You'll be managing live ad accounts for real clients (real estate agents and brokerages, home builders, renovation companies, and home services businesses), and for Sona Visual itself, with real budgets and real accountability for cost per lead and return on ad spend.

Over time, this role is meant to grow into the person our whole team and our clients go to for paid media strategy, not just execution.

What You'll Own

• Build, launch, and manage Google Ads campaigns (Search, Performance Max, Local Services Ads where applicable) and Meta Ads campaigns (Facebook and Instagram) for multiple client accounts at once
• Handle campaign structure, keyword and audience targeting, ad copy and creative direction, budget pacing, and bid strategy
• Track and report on cost per lead, cost per acquisition, and ROAS, and translate that into plain-English recommendations for clients and for our internal team
• Set up and maintain conversion tracking (Google Tag Manager, call tracking, form submissions, Meta Pixel/Conversions API) so the numbers we report are numbers we can trust
• Stay on top of platform changes across Google, Meta, and other ad platforms (TikTok, LinkedIn, Microsoft Ads) and bring in new channels when they make sense for a client
• Collaborate with our SEO, content, and account management team so paid and organic efforts are pulling in the same direction
• Flag underperforming campaigns early and pitch the fix, rather than waiting to be asked

A Bit About You
You've run paid ad campaigns with your own hands, not just watched someone else do it. You know the difference between a campaign that looks fine and a campaign that's actually making money, and you're comfortable saying so even when the answer isn't what a client wants to hear.

You're organized enough to manage several ad accounts at once without letting any of them go stale, and curious enough that you're already testing new features and formats before your clients ask about them.

Qualifications

• Proven, hands-on experience managing Google Ads and Meta Ads campaigns with real budgets (please be ready to walk us through actual account results or a portfolio, screenshots and anonymized case studies are fine)
• Solid understanding of conversion tracking and attribution: Google Tag Manager, Google Analytics, Meta Pixel/CAPI, call tracking
• Experience with, or strong working knowledge of, real estate, home building, renovations, or home services marketing (this industry's ad strategy is different from ecommerce or SaaS, and we need someone who already gets that)
• Comfortable with reporting and dashboards (Looker Studio or similar) and can explain performance in terms a business owner cares about, not just platform jargon
• Strong written English for ad copy and client-facing reporting
• Reliable internet, a proper work setup, and the discipline to manage your own time as a fully remote team member

Nice to Have (Bonus Points)

• Agency experience, where you were juggling multiple client accounts and multiple industries at once
• Experience with GoHighLevel or another CRM/marketing automation platform
• Experience with Local Services Ads or other real-estate and home-services-specific ad products
• Basic comfort in WordPress (our clients' sites run on it)
• A track record of scaling a campaign's budget while holding or improving ROAS, not just spending more

Compensation & Schedule

• Full-time, remote position
• Pay: $800 to $1,200 USD/month, based on experience and demonstrated results
• Schedule: Monday to Friday, with at least a few hours of overlap with Calgary, Canada business hours (Mountain Time, UTC-7/-6)
• This is meant to be a long-term seat on our team, not a short-term contract; we're looking to invest in whoever takes this role as our in-house paid media expert

How to Apply
Please apply with:

• Your resume
• A short note on your Google Ads and Meta Ads experience, including which industries you've worked in and roughly what budgets you've managed
• Any portfolio, case studies, or anonymized account screenshots that show real campaign results (this matters more to us than certifications)
• To confirm you read this whole posting, please start your application with the words "Ready to Buy" in the subject line

We review every application personally, so take the time to show us real work rather than a generic template.