Facebook Ads Specialist

AdsRole is an award-winning, full-service digital marketing agency dedicated to driving real business growth for clients across North America, Europe, and Asia. We pride ourselves on creating data-driven performance marketing strategies that yield high conversion rates and substantial ROI.

We are looking for an experienced and results-oriented Facebook Ads Specialist to join our growing performance marketing team. In this role, you will lead end-to-end Facebook /Meta ad campaigns—from audience research and strategic setup to continuous optimization and performance reporting.

Key Responsibilities:
Strategy & Setup: Develop, launch, and manage high-converting Facebook and Instagram ad campaigns tailored to client goals (E-commerce, Lead Gen, Brand Awareness).

Audience Research: Identify, build, and test core, custom, and lookalike audiences based on buyer personas and analytics.

Creative Guidance: Work alongside graphic designers and content team members to develop high-performing ad copy, headlines, visual assets, and video concepts.

Testing & Optimization: Execute continuous A/B testing across ad creatives, headlines, landing pages, and target audiences to lower CPA/CPL and maximize ROAS.

Analytics & Reporting: Monitor daily account metrics, perform deep-dive data analysis, and build structured performance reports for stakeholders and clients.

Tracking & Attribution: Ensure proper implementation of Meta Pixel, Conversions API (CAPI), and custom event tracking.

Requirements & Qualifications:
Experience: 2+ years of hands-on experience actively managing and scaling Facebook /Meta Ads accounts with proven performance records.

Technical Skills: Strong technical setup knowledge of Meta Business Suite, Meta Pixel, Conversions API, and custom audience segmentation.

Analytical Mindset: Proficiency in Google Analytics, custom attribution modeling, and data interpretation.

English Proficiency: Strong written English skills for creating ad copy and communicating project updates within our team and with clients.

Problem-Solving: Proactive, self-motivated, and detail-oriented with a strong track record of managing marketing budgets efficiently.

Why Join AdsRole?
100% Remote Position: Work comfortably from your home office.

Competitive Compensation: Regular payout schedule with room for professional growth.

Professional Growth: Collaborate with an international team of digital marketers and gain exposure to multi-industry global clients.

Supportive Environment: Access to tools, clear processes, and a agency culture focused on continuous learning.

How to Apply:
Please apply directly through the Onlinejobs.ph platform:

Submit your updated Resume / CV.

Include a Cover Letter briefly outlining your experience with Facebook Ads and highlighting a successful campaign you personally managed (including metrics like ROAS, CPA, or Spend).

(Optional) Links to your portfolio or case studies hosted on your Onlinejobs profile.

Note: Applications sent outside of this platform or requests for off-platform communication prior to profile review will not be considered.