TikTok Shop Manager — CPG Food Brand (Part-Time, Remote)

About the Company
We're a fast growing CPG (consumer packaged goods) food brand selling a specialty baking/dessert ingredient. Our product is sold direct-to-consumer online and in national retail stores, and we're now growing our presence on TikTok Shop. Our brand voice is fun, playful, bold, and trendy. Full company name and brand details will be shared directly with the candidate we move forward with.

A growing CPG food brand is looking for a TikTok Shop Manager to build and run our TikTok Shop storefront from the ground up. Everything that turns our existing TikTok following into TikTok Shop sales — this is a high-impact role for someone who understands both the TikTok Shop platform and how to sell a food/CPG product.

What you'll do:

• Set up and continuously optimize our TikTok Shop product catalog — titles, descriptions, images, pricing, and categories for each product variant
• Recruit, onboard, and manage affiliate creators through TikTok's Creator Marketplace/affiliate program to promote our products in exchange for commission, growing our reach beyond our own account
• Plan and coordinate livestream shopping events (LIVE selling), including scheduling hosts, prepping talking points, and promoting the stream in advance
• Set up and manage TikTok Shop ads (Shop Ads / GMV Max) and promotional tools — vouchers, flash sales, bundle deals — to drive conversions
• Monitor TikTok Shop analytics (views, click-through, conversion rate, GMV) and report weekly on what's working, with recommendations to improve
• Keep inventory, pricing, and order fulfillment in sync between TikTok Shop and our online store
• Handle TikTok Shop customer questions, reviews, and any order issues
• Stay current on TikTok Shop policy, algorithm, and feature changes and flag anything that affects our strategy
• Work with our content creator to make sure videos link to the right products and use TikTok Shop's shoppable video/showcase features

Why this role matters:
TikTok Shop turns our existing audience (already posting 3–5 videos per day) directly into a sales channel instead of just brand awareness. A dedicated manager means affiliate creators start promoting us at scale, live selling events convert real-time interest into purchases, and our catalog and ads are actually optimized instead of left on autopilot — all of which should meaningfully grow TikTok-driven revenue.

What we're looking for:

• Proven experience managing a TikTok Shop for a brand — you must provide examples of previous work (e.g., shops you've set up/managed, GMV or affiliate-growth results)
• Familiarity with TikTok's Seller Center, Creator Marketplace, and TikTok Shop ads
• Comfortable with basic e-commerce operations (inventory, order sync, fulfillment coordination)
• Data-comfortable — able to read shop analytics and turn them into a clear action plan
• Strong written English for creator outreach and customer service
• Self-directed; comfortable owning a channel with minimal day-to-day oversight

Nice to have:

• Experience in food, beverage, or CPG brands
• Experience hosting or producing livestream shopping events
• Familiarity with Shopify

Schedule & pay:
Part-time, remote, ongoing — starting at approximately 5 hours/week at $4.50/hour, with hours and rate potentially increasing depending on your experience and the results you deliver.

To apply:
Please include 2–3 examples of TikTok Shops you've managed and any GMV or affiliate-growth results you can share. Applications without examples of previous work will not be considered.