Social Media & Content Manager

Social Media & Content Manager

Role Overview

We are looking for a highly organised, creative and commercially minded Social Media & Content Manager to take ownership of our day-to-day social media and content activity.

This role will be responsible for turning the activity, ideas, projects and stories happening across the business into consistent, engaging content across Instagram, ---------- and Facebook .

The role goes beyond simply posting content. You will own the content process from planning through to publication, building a clear content calendar, writing copy, managing approvals and ensuring content is published regularly.

You will work closely with the owner to capture what is happening within the business and translate it into content that strengthens the brand, tells the story and grows our audience.

Key Responsibilities

Content Planning & Strategy

• Build and manage a rolling monthly and quarterly content calendar.
• Develop clear content pillars and recurring themes aligned with the wider brand and business strategy.
• Identify opportunities for content across projects, company activity, people, partnerships, and events.

• Maintain a healthy pipeline of content so activity is planned rather than reactive.

Social Media Management

Take day-to-day ownership of our presence across:

• Instagram
• LinkedIn
• Facebook

This includes scheduling and publishing posts, Reels, Stories, carousels and other relevant formats.

Ensure each piece of content is adapted appropriately for the platform rather than simply posting identical content everywhere.

Maintain consistency in tone of voice, messaging, presentation and brand standards.

Copywriting

• Write engaging social media copy that reflects our tone of voice.
• Turn rough ideas, voice notes, project updates and conversations into polished content.
• Write strong hooks, captions, headlines and calls to action.
• Adapt copy depending on the audience and platform, particularly between LinkedIn and more visual/social platforms.
• Proofread and quality-check all content before publication.

Content Coordination

Maintain an organised content library of photography and video, graphics.

Identify gaps in the content calendar and proactively request or arrange the content required to fill them.

Performance & Reporting

• Monitor performance across each social platform.
• Track key metrics including reach, engagement, follower growth, website traffic and enquiries where appropriate.
• Identify which topics, formats and creative approaches perform best.
• Use these insights to continually improve the content strategy.

What We’re Looking For

We are looking for someone who combines creativity with organisation.

You should be:

• A strong and confident copywriter.
• Highly organised and comfortable managing multiple pieces of content simultaneously.
• Proactive rather than waiting to be given something to post.
• Naturally interested in brands, culture, design and social media.
• Comfortable working closely with the owner
• Able to understand a brand’s tone of voice and protect it consistently.
• Detail-focused with high standards for what gets published.
• Commercially aware and able to understand that content ultimately needs to support the wider objectives of the business.

Experience using social media scheduling, content planning and project management is required

What Success Looks Like

Success in this role means we move from social media being something that needs to be continually thought about and chased, to having a well-run content engine operating consistently in the background.