Media Buyer (Facebook Ads + GoHighLevel) — Insurance Lead Gen

Media Buyer — Insurance Lead Generation (Facebook Ads + GoHighLevel)

I run a growth agency working with insurance advisors and agency owners across Canada. I'm looking for an experienced media buyer to take ownership of client ad accounts and the performance behind them.

Before you read further: this role requires experience running ads in insurance, finance, or a similar professional services space, and real lead generation experience with client budgets. If your background is ecommerce, dropshipping, or local restaurants, this is not the role for you and your application will not be reviewed.

This is not a basic ads role. You will be running Facebook campaigns from start to finish — building campaigns, monitoring performance daily, reading the data properly, making optimisation decisions yourself, and scaling what works. You need to understand CBO campaigns, broad targeting, dynamic creative testing, and how to tell a real winning ad from a lucky spike. If you still build campaigns with interest stacking and 10 ad sets, don't apply.

You also need solid hands-on GoHighLevel experience. Our whole fulfilment runs through GHL — you should be able to build automations, set up funnels, and connect conversion APIs between Meta and GHL so campaigns are optimising off real booked appointments, not just form fills. If you've only ever run ads and handed the backend to someone else, tell me that honestly in your application — I care more about the ads side, but GHL competence is a serious advantage.

Creative production is mostly handled for you. We have systems that produce the ad creatives, so you won't be spending your days in CapCut making videos. Your job is to deploy what the system produces, judge what's working, feed results back, and make the buying decisions.

We run on documented SOPs. Every campaign build, every optimisation decision, every report follows a defined process. You need to follow an SOP exactly, flag when something in it is wrong, and suggest improvements — not freelance your own way of doing things. To show me you've read this far, start your application with the word "apple". If you can't follow that instruction, you can't follow our SOPs either.

Your day to day:

Managing client Facebook ad accounts in the Canadian insurance space
Building and launching campaigns with proper structure
Setting up and maintaining GHL funnels, automations, and conversion API connections
Analysing results daily — identifying winners, cutting losers, scaling correctly
Making optimisation changes yourself without waiting to be told
Reporting performance to me in clear, simple language every week

What I'm looking for:

At least 2 years hands-on Facebook ads experience managing real client budgets
Direct experience in insurance, finance, or corporate lead generation — non-negotiable
Working knowledge of GoHighLevel: funnels, automations, conversion API setup
Strong analytical ability — you can dissect a campaign and explain exactly why it's performing or failing
Disciplined with processes, but competent enough to act on your own judgement
Strong English communication, written and spoken
Reliable, proactive, and able to own results without being chased

How to apply. This part is important.

Your application must include:

Case studies or screenshots showing real results in insurance, finance, or corporate lead gen (cost per lead, ad spend, outcomes)
A short breakdown of one campaign you personally turned around — what was wrong, what you changed, what happened
Which niches you have run ads for, listed plainly
A line or two on your GoHighLevel experience — what you've actually built

Applications without proof of results in a relevant niche will not be reviewed. Generic copy-paste applications go straight in the bin — I will know.