Facebook Ads Specialist / Meta Media Buyer - Landscaping Agency

We run Facebook and Instagram ads exclusively for landscaping, pool, and outdoor contractor companies across the US. Our clients spend $2,000–$3,000/month on ads and we manage everything for them — campaigns, creatives, reporting, and results.

We're growing and need a full-time Meta Ads Specialist to own the ad accounts for 15–20 of our landscaping clients. This is a stable, long-term role with a US company that's been operating for years. We pay monthly via Wise.

What you'll do

— Set up, launch, and optimize Facebook and Instagram campaigns for ---------- –20 landscaping clients
— Monitor daily performance and make adjustments before small issues become expensive ones
— Test ad copy, audiences, and creatives with our creative team
— Keep CPL (cost per lead) & cost per appointment within target — this is your main KPIs
— Work with our account managers and video team on new angles and offers

What we're looking for

— 2+ years running Facebook /Meta Ads in Ads Manager (not just boosting posts)
— Experience with lead generation campaigns for local or service businesses
— You can manage multiple accounts without losing track — organized and proactive
— You flag problems before being asked, not after
— Decent written English — you'll update our team on Slack daily
— Bonus: experience with home services, contractors, or local businesses
— Bonus: familiar with GoHighLevel (GHL)

How to apply — read this carefully

Start your message with: "GOAT ADS — [your answer]"

Fill in your answer to this question: If a campaign's cost per lead suddenly doubled in 3 days with no creative or budget changes — what's the first thing you check and why?

Any application that does not start with this exact format will not be read.

Also include a Loom video (5-10 minutes max) covering:

Walk us through how you would set up a campaign for this client:
Landscaping company in San Jose, CA. In business 10+ years. Services: landscaping, concrete, pools. Has a good in-house design team.
Cover: target audience, ad copy and creative ideas, campaign structure, and how you'd optimize it week 1.

If anything is unclear, message us your questions before recording. We'd rather you ask than guess.