Marketing Manager (Social Media Focus, LA Real Estate)

NOTE: Please read the full post. Instructions for applying are at the bottom. Applications that don't follow them will not be entertained.

Marketing Manager (Social Media Focus, LA Real Estate)

Hi! I'm hiring for this role on behalf of my client, a top-producing Los Angeles real estate team brokered by REAL, working across Playa Del Rey, Playa Vista, Santa Monica, Manhattan Beach, Bel-Air, and Beverly Hills.

About the Role

Marketing, and especially social media, is central to how this team builds its brand, showcases listings, attracts buyers and sellers, and wins new business. Sellers see the marketing plan before they sign, so the content and campaigns this role produces are part of the pitch, not an afterthought. You'll own social media strategy and management, while also overseeing listing marketing operations end to end, managing the content calendar, coordinating creative production, briefing a Production Specialist and outside vendors, and making sure every listing launch reaches the market on the date promised.

This is meaningful, long-term work with real ownership over the team's social presence, content strategy, marketing calendar, channels, and seller-facing reporting, supported by an established production team, vendors, and leadership that treats marketing as a core part of the business.

What You'll Do

Own the team's Instagram and Facebook presence, including content strategy, planning, scheduling, publishing, and day-to-day channel management
Build and manage the social media content calendar, covering listings, property launches, team branding, market insights, community, and educational content
Turn listings and business activity into engaging Reels, Stories, carousels, static posts, short-form videos, and promotional campaigns
Coordinate with photographers, videographers, the Production Specialist, and other vendors to maintain a consistent pipeline of high-quality content
Develop creative briefs and guide messaging, visuals, hooks, captions, CTAs, and brand voice across all marketing content
Monitor organic and paid social performance, spotting opportunities to improve reach, engagement, audience growth, and lead generation
Own listing marketing from launch to close, coordinating timelines, vendors, newsletters, paid promotions, and seller-facing marketing reports
Maintain brand and compliance standards while delivering monthly performance reporting across social media, marketing spend, leads, campaigns, and recommended improvements

What You Need

3+ years managing social media and marketing for a real estate team, brokerage, or another business where marketing directly supports a sales team (must-have)
Demonstrated experience managing Instagram and Facebook business accounts, including content calendars, publishing, engagement, performance analysis, and campaign strategy (must-have)
Strong understanding of short-form video, Reels, Stories, carousels, social storytelling, hooks, captions, and CTAs (must-have)
Ability to take business objectives, listings, and raw creative assets and turn them into an organized, consistent social media strategy (must-have)
Track record managing a marketing calendar with several campaigns running at once while consistently hitting deadlines (must-have)
Experience briefing and managing outside vendors, including photographers, videographers, and printers (must-have)
Comfortable directing AI and creative tools like Claude and Canva to produce first drafts, then editing and refining to a high standard (must-have)
Strong written and spoken English, confident enough to join a seller call and walk through a marketing plan (must-have)
Experience with paid social campaigns or boosted listing content on Meta preferred
Experience with HeyGen or similar AI video tools preferred
Familiarity with real estate compliance and MLS requirements preferred
Experience marketing luxury or high-end real estate preferred

Benefits

Competitive salary
Paid US holidays
Paid wellness days
Health and wellness allowance
Monthly profit sharing
Long-term placement with real growth
Continuous upskilling in AI, social media, and real estate marketing
Dedicated success coaching and support

How to Apply

To apply, message me directly with:

Your full name
An updated email where I can reach you
A short summary of your relevant experience (this is important, I need to see your qualifications before moving forward, especially your experience managing Instagram/Facebook for a real estate team or sales business, and your hands-on use of Claude and Canva)

Applications that don't include all three, especially the summary of your related experience, will not be entertained.