SEO Specialist – Local/Technical SEO & Client Strategy

Full-Time | Remote | Philippines | Monday–Friday | 8:00 AM–5:00 PM CST

About the Role

HeyPearl is looking for an experienced SEO Specialist / Customer Success Manager (SEO/CSM) to manage and improve the organic and local search performance of our clients, primarily real estate professionals in the United States.

This is not a purely back-end SEO role.

You will be responsible for executing SEO strategies, monitoring performance, working inside GoHighLevel (GHL), managing client communication, and helping clients understand their SEO performance, recommendations, and next steps.

We're looking for someone who is technically strong, organized, proactive, client-focused, and confident communicating with U.S.-based clients.

You should be able to independently manage SEO tasks, work inside GHL client accounts, identify problems and opportunities, prioritize recommendations, and clearly communicate results to clients.

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NON-NEGOTIABLE REQUIREMENTS

Please do not apply if you cannot meet these requirements.

Monday–Friday, 8:00 AM–5:00 PM CST

You must be available to work Monday through Friday, 8:00 AM–5:00 PM Central Standard Time (CST).

This is a full-time position with a consistent U.S. business-hours schedule.

Daily 8:00 AM CST Huddle

You must be available to attend our daily team huddle at 8:00 AM CST, Monday through Friday.

GoHighLevel Experience

You must have intermediate to advanced, hands-on experience with GoHighLevel (GHL).

Beginner-level GHL experience is not sufficient for this role.

You must be comfortable navigating and working independently inside GHL client accounts, including websites, funnels, CRM, pipelines, forms, workflows, automations, and tracking.

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What You'll Be Responsible For

SEO & Technical Optimization

• Conduct technical SEO audits and implement or coordinate fixes
• Monitor Google Search Console for indexing, crawling, and performance issues
• Perform keyword research and competitor analysis
• Optimize titles, meta descriptions, headings, URLs, and internal linking
• Identify and resolve duplicate content, canonical, redirect, sitemap, and robots.txt issues
• Implement and validate schema markup
• Improve Core Web Vitals and website performance
• Develop local SEO and location-page strategies
• Optimize Google Business Profiles
• Monitor rankings, organic traffic, local visibility, and conversions
• Analyze SEO performance and identify opportunities
• Develop SEO recommendations based on actual performance data
• Prioritize SEO tasks based on potential impact and business value
• Track the results of implemented SEO strategies and adjustments

GoHighLevel (GHL)

You will work directly inside client GHL accounts.

You should be comfortable independently working with:

• GHL websites and funnels
• Forms and lead capture
• CRM/contact records
• Pipelines
• Automations and workflows
• Triggers and actions
• Tracking and attribution
• Basic troubleshooting
• Basic integrations
• Website and funnel settings
• Managing and troubleshooting common GHL issues

You do not need to be a GHL developer, but you must be able to confidently navigate the platform and complete tasks without requiring basic GHL training.

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Client Success & Communication

This is a client-facing position, so strong Customer Success experience is highly valuable.

You will:

• Join client meetings and strategy calls
• Present SEO performance and monthly results
• Explain rankings, traffic, leads, and SEO opportunities in plain English
• Recommend next steps based on data
• Answer client SEO questions confidently
• Set realistic expectations around SEO timelines and results
• Proactively identify client needs and opportunities
• Follow up on SEO-related client requests
• Help clients understand the value and impact of SEO
• Coordinate with our internal content, development, and client-success teams
• Maintain clear and professional communication with clients
• Help ensure client issues and requests are properly tracked through completion

You should be comfortable speaking with U.S.-based clients on Zoom and communicating professionally through email and messaging platforms.

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Must-Have Qualifications

• 3+ years of hands-on SEO experience
• Strong Local SEO experience
• Strong technical SEO knowledge
• Intermediate to advanced GoHighLevel (GHL) experience
• Experience working directly with clients
• Strong Customer Success, account management, or client-facing experience
• Google Business Profile optimization experience
• Google Search Console
• Google Analytics 4 (GA4)
• WordPress
• Keyword research
• On-page SEO
• Schema markup
• Internal linking and site architecture
• Indexing and crawl troubleshooting
• Strong spoken and written English
• Comfortable presenting reports and recommendations on Zoom
• Ability to manage multiple client accounts simultaneously
• Strong organization and follow-through
• Ability to work independently and take ownership of results
• Ability to prioritize tasks based on urgency and business impact
• Ability to work Monday–Friday, 8:00 AM–5:00 PM CST
• Ability to attend the daily 8:00 AM CST team huddle

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Preferred / Bonus Experience

Experience with any of the following is a plus:

• Search Atlas
• Screaming Frog
• Ahrefs
• Semrush
• BrightLocal
• Local Falcon
• Looker Studio
• Basic HTML/CSS
• Real estate SEO
• SEO agency experience
• Customer Success Management
• Account Management
• AEO / GEO / AI Search Optimization
• ChatGPT
• Claude
• Gemini
• Perplexity

Experience working with real estate agents, local businesses, agencies, or U.S.-based clients is highly preferred.

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What We're Looking For

We're not looking for someone who simply runs SEO reports and sends them to the team.

We want someone who can:

Find the problem → determine the priority → implement or coordinate the solution → measure the result → explain it clearly to the client → follow through until the issue is resolved.

You should be able to look at an SEO account and tell us:

• What's working?
• What's not working?
• Why?
• What should we do next?
• What's the priority?
• What impact should we expect?
• How should we explain this to the client?

You should also be comfortable taking ownership instead of waiting to be told exactly what to do.

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Schedule

• Full-time, 40 hours per week
• Monday–Friday
• 8:00 AM–5:00 PM CST
• Remote — Philippines
• Daily team huddle at 8:00 AM CST
• Client meetings will take place during U.S. business hours
• Consistent availability during the required shift is non-negotiable

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How to Apply

Please send:

1. Your updated resume
2. Your SEO portfolio or examples of websites you've worked on
3. 2–3 examples of measurable SEO results you've personally helped achieve
4. Your level of experience with GoHighLevel (GHL) and the specific GHL features you have worked with
5. Your experience working directly with clients
6. Your Customer Success / Account Management experience, if applicable
7. Your favorite SEO tool and why
8. Your confirmation that you can work Monday–Friday, 8:00 AM–5:00 PM CST
9. Your confirmation that you can attend the daily 8:00 AM CST team huddle

Application Code Word

Please start your application with the word:

PEARLSEO

This confirms that you've read the entire job post.

Applications without the code word and requested information may not be considered.