Image Ad Creator with Winning Swipe Research Experience

ABOUT THE ROLE

We are a fast-growing health, beauty, and wellness ecommerce company running Meta ads across multiple international markets.

We are looking for an experienced Image Ad Creator who can produce high-quality static ads and find strong competitor swipes. This is not a general graphic-design position. You must understand direct-response advertising and be able to explain why an ad concept is worth testing.

Your main responsibility will be creating static image ads for Facebook and Instagram. Strong swipe-research experience is highly preferred because we want someone who can identify promising concepts and turn them into original ad variations, rather than waiting for every idea to be provided.

You will work closely with a Creative Strategist and receive feedback based on creative testing, media-buying results, and Meta compliance.

WHAT YOU WILL DO

• Create static image ads for ecommerce products across health, beauty, wellness, and personal-care categories.
• Research competitor ads using the Meta Ad Library and other approved sources.
• Identify strong hooks, angles, offers, layouts, audience problems, and visual concepts.
• Evaluate swipes using available evidence such as reach, run duration, repeated concepts, active creative volume, market relevance, and product fit.
• Turn approved swipes and creative briefs into original ads without directly copying competitors.
• Create variations using different hooks, angles, offers, layouts, and visual approaches.
• Produce advertorial, testimonial, product-benefit, comparison, offer, and problem-solution ads.
• Use AI tools when appropriate to create or improve product scenes, backgrounds, models, and other creative elements.
• Correct AI-generated problems involving hands, faces, text, labels, lighting, shadows, and product accuracy.
• Follow every brief carefully and confirm the correct product, market, offer, copy, and claims before submission.
• Organize source links, swipe references, working files, and final creatives clearly.
• Revise ads based on strategist feedback, performance results, and rejected-ad learnings.
• Flag risky health claims, misleading visuals, or unclear instructions before proceeding.

WHAT WE ARE LOOKING FOR

• Proven experience creating static Meta ads for ecommerce, dropshipping, or DTC brands.
• A portfolio containing relevant ecommerce image ads.
• Strong direct-response design skills, including visual hierarchy, typography, readability, layout, and product presentation.
• Experience using the Meta Ad Library and researching competitor ads.
• Ability to explain why a swipe may be working based on evidence, not only appearance.
• Ability to preserve the core idea behind a swipe while creating an original ad.
• Proficiency in Canva and Photoshop. Figma experience is a plus.
• Practical experience with AI image-generation or editing tools is preferred.
• Strong attention to product names, labels, offers, markets, claims, and brief requirements.
• Reliable communication and the ability to complete revisions professionally.
• Full-time, long-term availability.
• Weekend availability when required.

META COMPLIANCE EXPECTATIONS

You must recognize and avoid risky elements such as:

• Cure, treatment, or medical claims.
• Guaranteed results.
• Unrealistic timelines.
• Misleading before-and-after concepts.
• Aggressive personal-attribute language.
• Unsupported authority or doctor claims.
• Celebrity or television-personality lookalikes.
• Offers or discounts that do not match the approved brief.

If a brief or swipe contains a risky claim or visual, stop and ask the Creative Strategist for clarification before creating or submitting the ad.

HOW TO APPLY

Start your application with the word SWIPE.

Answer all questions below. General applications that do not answer the questions will not be prioritized.

1. How many years have you created static image ads for ecommerce, dropshipping, or DTC brands?
2. Which health, beauty, wellness, supplement, or personal-care products have you worked on?
3. Walk us through how you find strong competitor ads using the Meta Ad Library or other sources.
4. What evidence do you use to d ---------- whether a swipe or concept is worth testing?
5. Share one example of a competitor swipe and the original ad you created from it. Explain what you changed.
6. How do you preserve the main reason a swipe works without copying the competitor directly?
7. Which design and AI tools do you use?
8. Describe one ad where you used AI. Explain what you generated and what you corrected manually.
9. How many high-quality static-ad variations can you normally produce per day?
10. What health or beauty claims and visual concepts would make you stop and request a compliance review?
11. Share your CV and portfolio. Prioritize ecommerce static ads, swipe boards, source links, AI-assisted creatives, and performance results where available.
12. State your availability, weekend availability, earliest possible start date, and expected monthly salary in USD.

Qualified applicants may be invited to complete an Image Ad Creator test task after the initial screening.