Creative Strategist for Meta Ads – Fashion & Jewelry E-commerce

We are looking for an experienced Creative Strategist / AI Ad Creative Specialist who understands how to create high-converting Meta (Facebook & Instagram) ads for fashion and jewelry e-commerce brands.

Our business operates with a dropshipping/e-commerce model, so we are specifically looking for someone who understands direct-response advertising, creative testing, winning angles, hooks, customer awareness levels, and how creative performance impacts ROAS.

What You'll Be Responsible For
You will be responsible for researching, developing, and producing Meta ad creatives from concept to finished creative.
This includes both video ads and static image ads.
For video creatives, you should be comfortable producing formats such as:
Native-style / organic-looking ads
UGC-style advertisements
Voice-over ads
Scripted talking-head videos
AI spokesperson/model videos
Two-person / two-model conversation ads
Storytelling ads
Product demonstration ads
Problem/Solution creatives
Testimonial-style creatives
Direct-response sales ads
Advertorial-style creatives
Different hooks and variations for creative testing

You should understand how to make an advertisement feel native to Facebook and Instagram rather than looking like a traditional polished commercial.

AI Creative Skills Are Essential
We actively use AI in our creative production process.
You must be highly comfortable with AI prompting and AI creative tools.
You should be capable of:
Writing advanced prompts for image and video generation
Creating super-realistic AI-generated female models
Producing realistic skin, hands, faces, clothing, jewelry, environments, and product interactions
Maintaining product accuracy when incorporating jewelry or fashion products into AI-generated scenes
Creating realistic lifestyle images
Creating AI UGC-style videos
Generating AI voice-overs
Creating talking AI characters/models
Writing scripts specifically for AI-generated video ads
Editing AI-generated assets into polished Meta advertisements
The final creative should look believable and professional enough that customers do not immediately perceive it as low-quality AI-generated content.
Creative Strategy
We are NOT simply looking for a graphic designer or video editor.
We need someone who understands why an ad converts.
You should understand concepts such as:
Hooks
Creative angles
Customer pain points
Desires and emotional triggers
Customer awareness levels
Native advertising
Direct-response advertising
Scroll stopping
Pattern interruption
Storytelling
Offer presentation
Social proof
Objection handling
Competitor creative research
Creative iteration
Creative fatigue
Testing multiple variations of winning concepts

You should be able to research competitors, identify successful creative patterns and develop new concepts rather than simply copying existing ads.
Previous Results

We strongly prefer applicants who have previously created winning Meta creatives for fashion, women's clothing, accessories, or jewelry brands.
Ideally, you have created creatives that:
Generated approximately 3–4+ ROAS
Became winning/scalable Meta ads
Maintained performance after meaningful ad spend
Helped e-commerce brands discover new winning angles or concepts
We understand that ROAS depends on the entire business—including the product, offer, landing page, media buying, pricing, and market—so we are not asking anyone to guarantee a specific ROAS.
However, applicants should be able to demonstrate that their previous creative work contributed to profitable Meta campaigns.
Portfolio Requirement

Please DO NOT apply without relevant examples.
When applying, send us:
Your best 3–5 fashion or jewelry Meta ads
Examples of both video and static creatives
Examples of AI-generated creatives you personally created
Performance information for those creatives when available
ROAS / CPA / CTR / spend associated with your best-performing creatives, if available
A short explanation of what you personally handled on those projects
If you have worked specifically with women's fashion or women's jewelry brands, please highlight those examples.

Meta Media Buying – Big Plus
If you also know how to launch and manage Meta campaigns, that is a major advantage.
Experience with the following is valuable:
Meta Ads Manager
Sales campaigns
Advantage+ campaigns
CBO / ABO testing
Creative testing structures
Audience testing
Scaling winning creatives
Reading creative-level metrics
CTR, CPC, CPM, CPA, CVR and ROAS analysis
Identifying creative fatigue
Making creative decisions based on campaign data
Media buying experience is not mandatory, but candidates who understand both creative strategy and Meta campaign performance will receive priority.
Who We're Looking For
The ideal candidate is someone who combines:
Creative Strategist + Direct Response Marketer + AI Creator

To Apply
Start your application with the words:
"FASHION CREATIVE"
Then include:
Your experience with Meta ads
Your experience with dropshipping/e-commerce brands
Your fashion/jewelry experience
AI tools you currently use
Your portfolio
Your 3 best-performing creatives
Results from those creatives
Whether you also have Meta media-buying experience
Please also answer this question:
If we gave you a women's jewelry product today, what would be the first 3 completely different creative angles you would test on Meta, and why?
Generic applications or applications without a relevant portfolio will not be considered.
Position
This can begin as a freelance / project-based position, with the opportunity to become a long-term collaboration if your creatives consistently perform.
We are looking for someone who wants to become deeply involved in our creative testing process and help us consistently develop the next generation of winning Meta ads.