Social Media Manager - Photo & Video Company

Social Media Manager - Company's Instagram Account

Role Overview

We are looking for a creative, organized, and proactive Social Media Manager to manage and grow our Instagram presence. The ideal candidate has a strong understanding of Instagram content, engagement, trends, and audience growth, with an eye for visual storytelling.

The role will focus on creating engaging content that showcases our wedding photography and videography services, increases brand awareness, generates inquiries, and builds a strong online community.

Key Responsibilities

Manage and maintain the company’s Instagram account.
Create, schedule, and publish engaging Instagram content, including:
Reels
Stories
Feed posts
Carousels
Behind-the-scenes content
Wedding photos and videos
Client highlights and testimonials
Develop a consistent and attractive Instagram aesthetic aligned with the company brand.
Write compelling captions and use relevant hashtags and keywords.
Stay updated on Instagram trends, viral audio, Reels formats, and content strategies.
Monitor Instagram comments, direct messages, mentions, and engagement.
Respond to comments and messages professionally and promptly when needed.
Engage with relevant accounts, vendors, wedding planners, venues, and potential clients.
Research competitors and identify opportunities to improve our social media presence.
Track Instagram performance, including views, reach, engagement, follower growth, and inquiries.
Provide regular reports and recommendations based on performance.
Collaborate with marketing teams to gather content.
Maintain a consistent posting schedule and content calendar.
Help develop campaigns and promotional content for special offers and seasonal promotions.

Qualifications

Previous experience managing Instagram or other social media accounts.
Strong understanding of Instagram Reels, Stories, posts, and engagement strategies.
Creative eye for photography, video, design, and visual storytelling.
Excellent written English and communication skills.
Basic to intermediate video editing skills.
Familiarity with Canva, CapCut, Adobe tools, or similar editing platforms is a plus.
Ability to identify trends and create content that feels current and engaging.
Strong organizational and time-management skills.
Ability to work independently and meet deadlines.
Experience in the wedding, photography, videography, events, or luxury service industry is a plus.

Ideal Candidate

We are looking for someone who is:

Creative and trend-aware
Proactive and self-motivated
Detail-oriented
Comfortable working with visual content
Passionate about social media and storytelling
Able to understand what makes wedding content engaging
Focused on generating both engagement and actual business results

Work Arrangement

Position: Social Media Manager – Instagram
Industry: Wedding Photography & Videography
Work setup: Remote
Schedule: 8:00 AM - 4:00 PM PT
Employment type: FULL TIME